US Beverage will be the exclusive national sales and marketing representative for the New Planet beer brand.
February 26/Boulder, Col./Marketwired -- New Planet Beer Company, a craft brewer of gluten-free beers, and United States Beverage LLC have agreed on a joint venture to establish US Beverage as the exclusive national sales and marketing representative for the New Planet beer brand, effective March 1, 2014. According to the agreement, US Beverage will utilize its broad network and resources to manage all sales and marketing activities to build the New Planet brand nationwide.
"We are very excited at the opportunity to grow in the gluten-free category with US Beverage's sales and marketing leadership. US Beverage is considered a market leader, and top importer of super-premium and craft beer in the United States. With the addition of our brand to their quality portfolio, we feel that the sky's the limit for New Planet as the gluten-free category continues to grow," commented Pedro Gonzalez, owner and founder of New Planet Beer. "US Beverage helped build an assortment of imported and craft brands during its 17 years of business. We believe that they are the right team, at the right time, to take New Planet to the next level."