Celanese Corporation CE announced the transition of its Nutrinova business under the Celanese brand.
March 31/Dallas and Frankfurt, Germany/Business Wire -- Celanese Corporation CE announced the transition of its Nutrinova business under the Celanese brand. Nutrinova products, including its multiple food sweetener product brands, have been in use for more than a decade, and this transition to Celanese formally completes the transition of all Celanese businesses into a single, unified Celanese brand.
In October 2013, Celanese began the process of transitioning each of its businesses to its new brand: Celanese -- The chemistry inside innovation. The process has seen five of the six Celanese businesses complete the change already.