Firsts from Quaker’s history demonstrate the brand’s ongoing commitment to innovation, dating back to 1877
This year marks the 140th anniversary of The Quaker Oats Company, a subsidiary of PepsiCo, Inc., an iconic American brand that has been committed to nourishing families through the goodness of oats since 1877. This valued promise of bringing oats to more people in more ways has been unwavering for the past 140 years. Over the years, Quaker has pioneered innovative ways to uphold this commitment, and yet even some of the most devout oats lovers may not realize how Quaker’s heritage – rooted in craftsmanship, authenticity and creativity – is filled with interesting ‘firsts’ that were ahead of their time.
Quaker has been a ‘first’ in the morning for many people looking for the nourishment and potential to help them take on their day, so fittingly to close out National Oatmeal Month, below is a look at a few Quaker ‘firsts’ that have played a role in making it the iconic and beloved brand it is today:
· The first registered trademark for a breakfast cereal. Quaker Oats was registered as the first trademark for a breakfast cereal in 1877. The trademark was registered with the US Patent Office as "a figure of a man in 'Quaker garb.’” The former owners, Henry Seymour and William Heston, selected the Quaker name as a symbol of good quality and honest value.
· The first recipe on packaging. Quaker became the first brand to put a recipe on product packaging when it debuted the recipe for “Oatmeal Bread” in 1886. Today, recipes on packaging are virtually a standard in the food industry.