New initiative expands PROVA’s global commitment to sustainability
PROVA announced that the company has joined forces with The Livelihoods Fund for Family Farming (Livelihoods 3F) and other industry-leading companies on a new initiative to restore vanilla quality while increasing food security and preserving Madagascar’s unique landscape. The project aims to triple farmers’ revenues and provide companies with high quality and fully traceable vanilla over a 10-year span.
Livelihoods 3F is an impact investment fund created by Danone, Firmenich, Mars and Veolia to foster sustainability and poverty reduction in supply chains. The fund’s investment in this large-scale vanilla project features an innovative model where farmers and industry players share both benefits and risks. With 3,000 family farms, this project aims to tackle not only quality and traceable vanilla production but also food security for farmers and biodiversity conservation. Fanamby, a Madagascan NGO with extensive experience working with vanilla producers, will implement the project.