Nestlé enters fast-growing, super premium coffee shop segment with an iconic brand for discerning coffee drinkers
Nestlé announced that it has acquired a majority stake in Blue Bottle Coffee, a high-end speciality coffee roaster and retailer based in Oakland, CA.
Over the last 15 years, Blue Bottle Coffee has achieved iconic status amongst discerning coffee drinkers. It offers one of the highest quality coffees available, with an uncompromising attention to taste, freshness and sustainability.