Examining the COVID-19 Impact on the Food & Beverage Industry
Innovation, new product development and launches are each subject to the developing situation on the ground
The following is an excerpt from a recent Mattson Insights & Strategy Team Study.
As an industry we’ve read lots of published research on consumer attitudes and purchase behavior during the COVID-19 crisis. Those who manage existing food and beverage brands have been in the thick of it, dealing with huge swings in demand, closures, new operating procedures, and the like.