Your favorite Prepared Foods' editors dish out their expert opinions on recent trends in Our Viewpoints. David Feder, Bob Garrison and Nick Roskelly each have their own unique insights to help you keep up with the ever changing food and beverage industry.
Our Prepared Foods team recently shared the same experience when we deconstructed and recast our annual New Products Conference (now in its 36th year). We hired an outside meetings and marketing specialist who challenged us to re-examine every aspect of our conference goals, planning and decision making.
The mountain of money spent to market products and influence consumer behavior may only be 5% effective, according to Dr. A.K. Pradeep, CEO, MachineVantage.
Our past industry overviews featured menu and operator segment trend reviews to give you more customer insights. This year, we’re actually covering more of your new product activities as highlighted at the annual National Restaurant Association (NRA) Show and the annual International Dairy-Deli-Bakery Association show.
The National Confectioners Association recognized specific product innovations with its annual Most Innovative New Product Awards.
July 12, 2018
This year’s Best in Show award went to Hostess Brands, LLC for Double Chocolate Cake Delights. The premium adult snacks are inspired by fresh, hand-crafted bakery treats.
With each cycle of these shows, we’re privileged to encounter the vanguard of the trends in food, ingredients, and food tech. You could look at those as sort of the breadcrumbs along the path of where we’re heading in “Food World.” But sometimes, everything converges so that you also get a look at the substance of the path itself.
New ideas, inspiration and innovation are essential in the modern marketplace. In recent years, food and beverage companies have placed an emphasis on these aspects of business by creating such roles as “director of innovation,” “chief innovation officer” and “vice president of product innovation.”
Last year, the focus was on teens. This year, our inestimable experts, Dr. Keith-Thomas Ayoob (clinical professor emeritus of the Department of Pediatrics at the Albert Einstein College of Medicine, NYC) and Jill Litwin (founder and CEO of Peas of Mind LLC, award-winning makers of foods for little ones) swing their attention to the other side of the playground and take a look at babies and infants, the 0-2 age group, in "Building Better Babies."
Like so many competing food and beverage companies displayed on shelf, you have national athletic teams on display at the opening “parade of nations” and in team competitions such as ice hockey. Then think about how your company has individual experts skilled in marketing, consumer insights, culinary arts, food science and package design and engineering. So too, the US Olympic team has specialists in ice skating, downhill skiing, cross-country skiing, luge, snowboarding and, everyone’s favorite: curling.
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