Botanical ingredients like curcumin, ashwagandha and quercetin continue to gain traction in immune health, but questions remain around efficacy, dosing and bioavailability. For product developers, the research underscores the importance of formulation strategies, standardization and ingredient synergies to deliver meaningful functional benefits.
Last fall, the American Botanical Council (ABC) reported that annual herbal supplement sales grew past the $8 billion mark in 2017, effectively doubling since 2000.
Growing demand from the emerging segment of nutraceuticals is driving the global consumption of Indian spices further at a time when the country is straining to meet the needs of the traditional food sector.