One of the industry’s most dynamic functional markets involves “active nutrition.” Once the domain of athletes and hard-core workout enthusiasts, these products for pre-workout, performance and post-activity recovery now appeal to everyday consumers. That’s because active nutrition product ingredients and formulation benefits—including focus, energy, hydration and protein—all help busy individuals get through the day. 

Learn more about this market from the experts at Chicago’s Imbibe, a flavor supplier and formulator. Covering market trends and ingredient technologies are Imbibe’s Erin Smith, senior marketing associate; and Adam Johnson, associate principal scientist.

Attendees will learn about:

• Growth in the ”active nutrition” market involving products formulated for before, during, and after an activity
• Examples of new products addressing key need states
• Trending ingredients used in active nutrition products
• Strategy and advice for formulators

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