Just a Bite
June 5, 2007
Mini
desserts are influencing the menu in a big way. According to Mintel Menu
Insights, mini desserts are not limited to fine dining restaurants anymore, as
small servings of crème brulée and mini cakes are popping up at casual and fast-casual
restaurants. Restaurants are experimenting with bite-sized treats to draw
consumers back to dessert offerings.
Claim Jumper and Panera Bread Company are just two restaurants that have made
room on their dessert menus for the tiny treats. Claim Jumper offers a Small
Bites dessert menu that includes Green Tea & Ginger Crème Brulée, English
Toffee Pudding, Cinnamon Caramel Flan and a Red Velvet Cupcake. Panera Bread
Company created Mini Bundt Cakes in Carrot Walnut, Pineapple Upside-Down and Lemon
Poppyseed.
Mini treats are nothing new to coffee-houses, as many of them offer cookies,
brownies and muffins. However, many coffeehouses—including Starbucks and The
Coffee Bean & Tea Leaf—are expanding their bakery lines to include
specialty treats such as cupcakes. Starbucks offers cupcakes in vanilla and
Chocolate Chocolate flavors, and The Coffee Bean & Tea Leaf has three
cupcakes—Chocolate Cream Cheese, Pumpkin Cream Cheese and Banana Cream.
Elbows (Macaroni) Off the Table
Tender
pasta surrounded by a velvety cheese sauce—macaroni and cheese may be the
ultimate comfort food. Restaurant menus are featuring more and more cheesy
goodness. However, contemporary macaroni and cheese is not limited to cheddar
cheese sauce and elbow pasta. Mintel reports that macaroni and cheese has gone
gourmet by incorporating Romano, bleu, mozzarella, fontina and Gorgonzola
cheeses. Many gourmet varieties use cavatappi, rotini, fusilli and bowtie
pastas to carry intricate cheese sauces. Wolfgang Puck Gourmet Express offers
Four Cheese Macaroni with a creamy blend of mozzarella, fontina, cheddar and
Gorgonzola cheeses. Sturkey’s takes macaroni and cheese to the maximum level
with its Lobster Macaroni and Cheese—a blend of lobster, diced bread,
mascarpone and English cheddar.
While many restaurants are creating seriously gourmet fare out of macaroni and
cheese, others are taking the comforting favorite to new forms. CiCi’s pizza
took two favorites—pizza and macaroni and cheese—and created the ultimate Macaroni
and Cheese Pizza. The Cheesecake Factory and T.G.I. Friday’s offer macaroni and
cheese on their appetizer menus in the form of Fried Mac’ & Cheese. These
bite-sized bundles of macaroni and cheese are perfect for dipping or great on
their own.
Beet It
Restaurant
menus of all dining types are bursting with the deep crimson and golden yellow
colors…of beets. According to Mintel, popular beet varieties on the menu
include unspecified beets, baby beets, ruby red beets, golden beets and candy
cane beets. Plus, the rich flavor of beets is being enhanced through roasted,
pickled, braised and candied preparations.
Salads are the most popular vehicle for beets. California Pizza Kitchen offers
a salad of romaine, watercress and fresh beets with Gorgonzola cheese and
walnuts in basil Gorgonzola vinaigrette. The Rattlesnake Club serves a Roasted
Ruby and Golden Beet Pyramid with baby frisee and red oak salad tossed with
horseradish, aged sherry vinaigrette and chive oil.
While salads may be the most popular beet application, the versatility of beets
is limitless. Border Grill serves a pickled beet salsa with its Quesadilla
Abierta, an open-faced quesadilla with goat cheese and watercress. Janos Restaurant created a beet and
pistachio flan as part of its Tasting of Fall Vegetables. Le Bec-Fin created a
showcase of red beet salmon gravlax, golden beet salad and golden beet tempura.
In the drink sector, Juice It Up blends beets into its Rejuvenator, which is a
dynamic mix of carrots, cucumbers and beets.
Shake, Shake, Shake…
The milkshake is a blank slate. Its simplicity allows for
some restaurants to design milkshakes invoking a sense of nostalgia, while
others are borrowing from dessert trends. No matter how it is designed, a
milkshake is one menu item that will never go out of style.
Milkshakes are all about flavor. Mintel lists the top 10 milkshake flavors as
chocolate, vanilla, strawberry, Oreo, banana, raspberry, pineapple, mint
chocolate, mocha and coffee. Emerging flavors include root beer, peanut butter,
peach, cinnamon and blackberry. Cheeburger restaurant blends a creamy cinnamon
milkshake, and Tower Inn has created a nutty hazelnut shake.
Milkshakes are also being transformed into sippable desserts. Steak n’ Shake
created Sippable Sundaes—hand-dipped milkshakes topped with a choice of
toppings including hot fudge, whipped cream and a cherry. Other desserts
influencing the milkshake include Dreamsicle, banana split, Black Forest cake,
cheesecake and chocolate cream pie. Burgerville blends ice cream, espresso,
chocolate, cherries and whipped cream to create a Black Forrest Milkshake.
Quick-service restaurant chain Sonic looks to cream pies for its inspiration,
creating the Strawberry Cream Pie and Chocolate Cream Pie milkshakes.
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