Thomasville, Ga.-based Flowers Foods is launching a 13-SKU line of snack cakes designed for the Hispanic population. Available in Sun Belt states under the Pan Dulce de Mi Casa brand are Sorpresas, chocolate-covered vanilla cakes with strawberry and creme filling, available in a 2-ct. pack and a 10-ct. box; Conchas, soft yeast rolls with a sugary topping; Donas, sugared donuts; Mantecadas, mini vanilla muffins; Panque, pound cake; Panquecitos, mini pound cakes; Panque con Nuez, pecan pound cake slice; Esponjitas, creme-filled sponge cake, available in a 2-ct. pack and a 6-ct. box; Pastelitos con Crema, cream-filled chocolate cupcakes, available in a 2-ct. pack and a 6-ct. box; and Roles de Canela con Pasa, cinnamon rolls with raisins. They are to be available in supermarkets, convenience stores and other retail outlets.

A line of the same products, under the Tesoritos brand name, will be available nationally. The company states that these two lines of snack cakes are the first created by a U.S. wholesale baker to appeal to the Latino and Hispanic markets. Bimbo Bakeries USA, a subsidiary of Grupo Bimbo, Mexico’s largest commercial bakery manufacturer, is making further inroads into the U.S. market with two new breads targeted to the Hispanic-American adult market. Double Fiber and Multicereal breads target the health-conscious consumer.