A study finds consumers perceive harder or more rough-textured foods to have fewer calories.
April 15/Tampa/Journal of Consumer Research -- According to a new study led by Dipayan Biswas, a marketing professor at the University of South Florida, consumers perceive harder or more rough-textured foods to have fewer calories.
Published in the Journal of Consumer Research, the paper suggests how a food feels inside the mouth influences how one estimates caloric intake. Thus, eaters might be influenced to consume more of a food that feels harder or rougher.