Survey data show more American consumers considering healthfulness when purchasing foods and beverages.
During the past two years, more American consumers considered healthfulness when purchasing their foods and beverages. That’s just one of several new findings from the International Food Information Council (IFIC) Foundation “2014 Food and Health Survey.”
American consumers’ perceptions and behaviors regarding the healthfulness of their diets and level of physical activity are among the survey’s most encouraging findings. Although taste and price consistently have been the top two factors that impact consumers’ food and beverage purchases (90 and 73% respectively), healthfulness in 2014 almost entirely closed the gap with price, rising from 61% of consumers in 2012 to 71% this year, a 10 percentage-point increase.