La Tortilla Factory announced the launch of four non-GMO lines of tortillas and wraps including a GMO-free version of its popular low carb tortilla. Other new product lines include non-GMO traditional tortillas, an expanded organic line, and a new line of wraps.

"More than ever, consumers are choosing fresher, simpler foods," said Chief Innovation Officer Sam Tamayo. "We really heard them when they said they want fewer, healthier ingredients."

The new La Tortilla Factory product lines include:

A Market First: Low Carb Tortillas Go Non-GMO

La Tortilla Factory updates its popular low carb line of tortillas, including simplified ingredient lists, low calorie counts, and the launch of the first-ever Non-GMO Project Verified low carb tortilla. Updated products include La Tortilla Factory's Low Carb Whole Wheat Tortillas in large and original size and Low Carb Flour Tortillas in soft taco size. New products include a Low Carb Whole Wheat Tortilla in fajita size and Low Carb Flour Tortillas in fajita and burrito sizes.

A Fresher, Healthier Option for Traditional Tortillas

With authentic, verified non-GMO ingredients, La Tortilla Factory's new Traditional line uses approximately 20% fewer ingredients than other brands. The new Traditional product line includes Flour and Whole Wheat Tortillas in soft taco and burrito sizes, a unique 50/50 Yellow Corn and Flour Tortilla, and a 50/50 Purple Corn and Flour Tortilla.

A Natural Approach to Longer Shelf Life

La Tortilla Factory expands its organic line of products with the launch of a new Street Taco Size Organic Yellow Corn Tortilla as well as a new Organic Sprouted Wheat Tortilla — both USDA Organic Certified and Non-GMO Project Verified. Each has a 21-day ambient shelf life that uses natural ingredients instead of preservatives to keep tortillas fresh.

A Fresh New Take on Wraps

Five new varieties of Non-GMO Project Verified wraps bring La Tortilla Factory's fresher, simpler approach to the deli counter. New wraps include a Power Greens Wrap featuring kale, spinach, and chard, a Tomato Basil Wrap, a Traditional Flour Wrap, a Whole Wheat Wrap, and a Multigrain Wrap.