Mi Rancho, the Bay Area innovator in the production and global distribution of premium tortillas and Mexican foods, launched a line of non-GMO tortillas to complement its current authentic and organic tortilla products. There are three new Mi Rancho non-GMO tortillas hitting grocery shelves – the Non-GMO Soft Taco Flour Tortilla, the Non-GMO White Corn Tortilla, and the Non-GMO Cornflowers Tortilla, a new formulation made from using a hybrid corn-wheat flour.
All of Mi Rancho’s non-GMO tortillas have been certified by the Non-GMO Project which maintains the standard for measuring the presence of genetically modified organisms (GMOs) in food. The Non-GMO Project butterfly seal represents transparency and trust for manufacturers, retailers, and shoppers. The number of products that apply for the Non-GMO Project butterfly seal continue to grow at a rate of 15-20% per year, and consumer demand is growing at 9%. According to a recent study by the Hartman Group, 46% of shoppers actively avoid bioengineered foods so more consumers are seeking out products with the Non-GMO Project butterfly.
To deliver tortillas that are made without using genetically engineered ingredients requires close control over end-to-end production, especially suppliers. Since ingredients such as corn are considered high risk for genetic modifications, Mi Rancho works closely with suppliers to ensure appropriate ingredient sourcing and growing practices, prior to tortilla production. The Non-GMO Project has rigorous guidelines at each step of supply and manufacturing, and to receive their seal proving non-GMO verification, vendors must be recertified annually. Mi Rancho has already been delivering some of these same non-GMO verified products to its industrial and food service customers and is now offering those same tortillas for consumers.
Variety pricing details:
Non-GMO Cornflowers - $2.99
Non-GMO Soft Taco Flour Tortillas - $3.99
Non-GMO White Corn Tortillas - $2.79
