With the growing epidemic of high blood pressure, heart disease and stroke, consumers are beginning to realize the health benefits of a low-salt diet. However, simply cutting back on the salt in an existing food is not a good taste solution. Food processors can now formulate with up to 40% less salt, and keep the enhancement value of a full-salt food product with new salt-reducing flavor enhancers from Bell Flavors. The ingredients can be customized by Bell's experienced R&D labs to create optimal results for your product and are available in liquid and spray dry forms. The flavors are kosher, clean label, USDA approved, heat-stable and freeze/thaw stable. They increase intensity and provide longer-lasting flavor. Bell Flavors & Fragrances, Simon Poppelsdorf,simonpoppelsdorf@bellff.com, 800-323-4387