Evolution Fresh is expanding its refrigerated ready-to-drink Organic Tea line nationwide at select Whole Foods Market locations. Combining brewed tea with cold-pressed juice, the products reflect growing interest in functional beverages that deliver wellness positioning, lower sugar content and premium flavor experiences in the refrigerated beverage aisle.
De La Calle introduced Strawberry Citrus, a fermented soda blending strawberry and citrus flavors with a low-sugar, functional profile. The launch underscores how brands are evolving traditional beverages with bold flavor, better-for-you positioning and cultural storytelling that resonates with modern consumers.
Versatile citrus juice powders capture authentic fruit flavor while streamlining storage, handling, and development across snacks, baked goods, dressings, and desserts
At the core of the portfolio is a flavor-forward experience that combines enhanced flavors, improved mouthfeel, and a richer citrus profile to elevate overall flavor impact, help products stand out in crowded categories and support premium positioning. Consistent flavor delivery protects each brand’s signature taste from batch to batch, ensuring dependable citrus flavor in every application.
Retailer’s top trends spotlight cultured dairy, protein-fiber pairings, mini meals, citrus sparks and Asian-inspired mashups
March 30, 2026
From cottage cheese comebacks and dill pickle protein crackers to yuzu seltzers and tikka masala sauces, Kroger sees bold, functional flavor leading the cart. In 2026, shoppers will seek premium experiences at value prices across snacks, meals and beverages.
Citrus flavor oxidation causes major problems for beverage producers who need consistency of flavor and shelf stability in packaged form. Both dry and liquid beverages can be affected by UV light and temperature fluctuations, which can affect the pH balance and accelerate the process of oxidation.
Kerry’s Taste Charts map flavor performance into four tiers—Mainstream, Key, Up & Coming, and Emerging—based on consumer testing and proprietary data across categories like sweet, savory, citrus, dairy, salty snacks, and more.
LaCroix Sunshine is a bright and sparkling blend of citrus and tropical zest that conveys the refreshing essence of a sun-kissed day, according to the company.
A focus of this year’s report is pairing fun with functional. It’s about ensuring great tasting products with real health benefits and giving the consumer maximum benefits from fewer ingredients.