De La Calle Launches Strawberry Citrus Soda
Fermented beverage brand leans into fruit-forward flavors and modern tepache innovation
De La Calle, a modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment.
Strawberry Citrus blends ripe, juicy strawberries with a bright mix of citrus for a crisp, refreshing soda crafted through fermentation. The flavor balances sweetness and acidity for a vibrant, crushable profile that feels both nostalgic and entirely modern. Inspired by Mexico's everyday street life, Strawberry Citrus honors the tradition of tepache while confidently expanding it into the evolving soda category.
The launch marks a continued evolution for De La Calle as it leans further into expressive fruit flavor and vibrant design. Strawberry Citrus debuts alongside the brand's new Frutas campaign, which celebrates bold fruit imagery, playful collages and the cultural role of fruit in Mexican street life. Together, the flavor and campaign position De La Calle as a more flavor-led, visually dynamic modern Mexican soda brand.
Like all De La Calle sodas, Strawberry Citrus is USDA Organic and contains 6g of fiber, 60 calories or less and 9g of sugar or less, with functional benefits including high Vitamin C. The brand continues to bridge better-for-you credentials with bold flavor.
Strawberry Citrus launches nationally with Target as a key retail partner and will also be available at additional retailers and online.
De La Calle's modern Mexican soda offers a refreshing, low-sugar, and low-calorie alternative to traditional sodas. With eight times less sugar than conventional Mexican sodas like Jarritos and less than mainstream options like Fanta and Mexican colas, De La Calle's Tepache is a better-for-you, craft-fermented beverage available at an affordable price, starting at $2.49 per can.
Since its launch in 2021, De La Calle's innovative take on the traditional Mexican street soda has rapidly gained popularity. Now available in over 10,000 stores nationwide, including major retailers like Target, Walmart and Whole Foods Market, De La Calle continues to expand its footprint, bringing a taste of authentic Mexican refreshment to an ever-growing audience.
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