Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Sweeteners

R&D: Stevia Sweeteners: Quality Matters -- November 2009

November 1, 2009

by Elizabeth Mannie

Rebaudioside-A (Reb-A), a new sweetener extracted from the stevia plant, is taking the food industry by storm. It offers the first natural, zero-calorie, high-intensity sweetener that is stable to a wide range of temperatures and pHs. While the stevia plant contains 11 glycosides, GRAS status requires purity of only Reb-A, one of the sweetest and best-tasting steviol glycosides, at a minimum of 95%. As a natural product, the other 5% of the extract is variable and includes different amounts of glycosides, with differing levels of sweetness and bitterness. The composition of the remaining 5% of the Reb-A extract may adversely affect the flavor in finished products. For example, Reb-B and Reb-C are glycosides known to contribute bitterness; this can be an issue with some stevia products on the market.

It is for this reason that consistent quality of Reb-A is extremely important. According to Sidd Purkayastha, technical director at PureCircle, “The product developers we work with recognize the right level of purity of Reb-A is essential, but consistency is of equal importance.” At PureCircle, scientists have developed a process to ensure Reb-A purity levels of greater than 97%, a level that their sensory analysis has shown provides excellent flavor, while keeping bitterness at bay.

Consistent Quality
Extracting product of a consistent quality at a standard purity level might seem like a fairly easy task. However, given the natural compositional variation in stevia extract, producing consistent quality in large batches is a key challenge in the industry. In small batches on a bench top or in a pilot plant, it is much easier to control product quality, because the variation in a small batch is inherently lower. But, once there is the necessary scale-up to larger batches, this is not the case.

“Customers expect us to be able to deliver to tight quality specifications with every batch,” explains Jason Hecker, marketing director at PureCircle. “Time and again, we must be able to deliver very high quality Reb-A. The product must be produced not only to our own specifications, but also to independently verifiable standard levels.”

To achieve these quality standard levels, PureCircle is involved in every step of the supply chain, working directly with farmers--educating them on growing methods, while developing proprietary strains of stevia. Having control, from leaf to final product, ensures consistent quality. “As a result, we can produce in very large, 5 MT quantities,” says Hecker. “A batch of Reb-A this large is enough to assure that nearly 26 million cans of soda could come from the same production run.”

In the end, it is important for food and beverage manufacturers to remember, when sourcing a stevia-based sweetener, to check not only the percentage of purity (95% or above), but also whether the supplier can produce consistent quality on a large scale. Otherwise, there may be uncontrollable variability in the end-product. pf

--Elizabeth Mannie, Contributing Editor

For more information:
PureCircle USA Inc. • Oak Brook, Ill.
Jason Hecker • Jason.Hecker@purecircle.com

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Article: The Right Color, and New Twists on Dairy -- November 2009

    See More
  • Article: Balancing Taste -- November 2009

    See More
  • Article: Editorial: Julia Child in Context -- November 2009

    See More

Related Products

See More Products
  • Ready-to-Eat Foods: Microbial Concerns and Control Measures

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing