“Eat Pretty” was one of Innova Market Insights Top Trends for 2020, but interest continues to grow for 2021 and beyond. That’s because the “Beauty from Within” concept is taking on a whole new meaning and the food and beverage market continues to see a growing number of launches bordering on the cosmeceutical.
Fiber benefits are associated with gastrointestinal health as well as reduced risk of heart attack, stroke, high cholesterol, obesity, type 2 diabetes and even some cancers
Interest in dietary protein intake and the protein content in a range of foods and drinks continues to develop. Consider too that more consumers are aware of different protein sources and their potential benefits.
Thanks to technological advances and ever-expanding choice in foodservice and retail venues, each of today’s consumers can adopt a more individual approach to eating.
With the clean label trend now established, consumer interest increasingly is shifting to other aspects of clean food and drinks. Sustainability has emerged as a key driver, particularly with regard to packaging and plastics.
Protein continues to be a key area of interest among consumers, with protein content driving food choices across a wide range of food and beverage categories
Nutrition is becoming a central pillar to a healthy lifestyle for a growing number of consumers. They are seeking products that not only taste good but also offer additional health value.
Consumers increasingly expect companies to invest in sustainability, and it's no longer just about recyclable packaging. It's about making the entire product lifecycle sustainable, from agricultural practices to resource-efficient factories, to food waste and packaging waste reduction.
Younger consumers are still the primary audience for sports nutrition products, and with Gen Z and Millennials expressing great interest in products that meet their individual needs or tastes, it is no surprise to see further segmentation of the sports category.
On average, flavor is the single most important factor in consumers' food and drink choices. So it is no wonder that innovators continue to play around with taste profiles in order to deliver novelty and satisfy increasingly discerning taste buds.
Sugar reduction continues to be a primary topic in the wake of sugar's association with health conditions including obesity, diabetes and even oral health.