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Lu Ann Williams is director of innovation at Innova Market Insights, provider of market research services including the Innova Database. With 20 years’ experience in the food industry, Lu Ann is a trend expert and frequent public speaker at events worldwide. She leads a team of analysts and works with global clients. Contact her at luann.williams@innovami.com
Everything about today's eating pattern—including when, where and how often—has become more informal. And what used to be three scheduled mealtimes a day now translates to five, six or even seven and a half meals and snacks at absolutely all hours.
The term “clear labeling” (which Innova Market Insights coined for its 2015 Top Ten Trends listing) has now fully entered industry parlance. It’s used in several marketing campaigns and each day, manufacturers continuing voicing their commitment to clean label platforms.
"Green Appeal" is one of Innova Market Insights' top trends for 2019. It reflects a food industry increasingly committed to answering a more mindful consumer’s expectations around sustainability.
The past few years have seen strong innovation and development across the wider spectrum of meal solutions. Of course, that’s been driven by online meal and meal prep subscription services such as Blue Apron, Home Chef, Sun Basket, Hello Fresh, Freshly, and others.
Don't have a travel passport on hand? That's okay. There’s an ever-growing selection of foods and beverages—both at restaurants and on retail supermarket shelves—to offer bolder ethnic flavors and multi-sensory food experiences.
With rising disposable incomes and an increasing tendency to regard pets as part of the family, it is not surprising that the trends apparent in the market for human prepared foods—led by interests in health, snacking and indulgence—also should be increasingly apparent in pet foods sector.
Sugar reduction efforts from food and beverage processors include product reformulations, as well as new offerings with reduced sugar or zero sugar content.
Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.
It's fall, a time when outdoor plants slow down in advance of winter. Then again, you could say the plant-based foods market still is in its budding, spring season.
Artisan products have a new position in the US market as more consumers express interest about what's in their foods and drinks—as well as where and how those items are produced.
