Fruits, Nuts and Vegetables in Product Development
Research and industry trends to bolster your formulations
Fruits, nuts and vegetables. They should be growing like wild after the rains we've had in the past few days. My goodness! To my canoe!
Contrary to what you may have heard, I spend very little time in canoes, and this makes me quite sad. It's not as though I don't enjoy the water. And I like being dry. Together, these preferences seem to scream canoe. But I have only been in a canoe once. I was on a cranberry bog, speaking of fruits. (Let's not lose focus of the intention of this entry, folks!) It was wet-picking season, and my childhood friend and current neighbor, Sherwood Day, and I decided that we should push a canoe onto the flooded bog and gather as much of the floating fruit as we could. We filled the boat with brilliant red berries, so much that the canoe sat deeper in the water. Nearly submerged you might say. We had picked so much fruit we were sinking.
In a panic, we paddled toward shore. We hopped out and drug the canoe ashore. As we did, its now top heavy weight tipped the vessel, spilling mounds of fresh berries back into the flooded bog.
That was the last time I was in a canoe. Now that I think about it, I do not want to experience that frustration again, and I cannot fight my associations no matter how unfounded.
Fruits, nuts, vegetables! Let them grow! And let them find their way into your formulations as waves of innovations crash on our shores.
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