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Mountain Dew Develops New Product Packaging

The new Mountain Dew visual identity features a refreshed neon green color palette and kinetic graphic elements

January 19, 2017

In addition to digital and TV creative, the makers of Mountain Dew have updated product packaging, now in market across the United States, Europe, Korea, Middle East and Pakistan, with other markets to follow throughout the year.

Mtn Dew Black Label

New Mtn Dew is a carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters

April 6, 2016

A carbonated soft drink made with real sugar, crafted dark berry flavor and herbal bitters, Mtn Dew Black Label represents a refined lifestyle and state of mind.

Mountain Dew® Brings Back Mtn Dew® Baja Blast™

New Mtn Dew® Sangrita Blast™ is also available for a limited time

May 1, 2015

DEW Nation's most requested flavor will be available in bottles and cans again this spring AND summer.

Mtn Dew® Kickstart™ Launches Two New Flavors

Pineapple Orange Mango and Strawberry Kiwi make up new offerings

February 27, 2015

Mountain Dew believes that every epic adventure should have an equally epic kick start.

Mountain Dew, A.M. Crunchwrap During Taco Bell Breakfast

September 7, 2012

Taco Bell said it is adding Mtn Dew A.M., a mix of Mountain Dew soda and Tropicana orange juice, as well as an A.M. Crunchwrap to its breakfast menu.

More than a Game

October 14, 2011

Mountain Dew has become a regular at limited-edition offerings, and this fall is no exception. However, setting this launch apart is a particular promotional effort, which involves a special relationship with a video game.

Slim Growth in Total Beverage Market

June 13, 2011

2011 “Hitting the Shelves” -- Preliminary data from Beverage Marketing Corp. (BMC) indicate the U.S. beverage market grew 1.2% in 2010.

MarketWatch -- June 2010

June 1, 2010

A return to DEWmocracy; erasing the footprints in the sand; wellness foods for pets; FDA looking for information on front-of-pack label usage.

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.