Campbell culinary institute, david landers

A CHEF SPEAKS! Q&A WITH CAMPBELL’S SENIOR CHEF DAVID LANDERS
Campbell’s Culinary & Baking Institute merges menu trends with food formulation.

Breaking News / Retail Market Trends

Confusion among U.S. Moms

May 9, 2012
KEYWORDS buying / commonground / moms
/ Print / Reprints /
ShareMore
/ Text Size+
May 9/St. Louis/PRNewswire -- CommonGround commissioned the "Gate-to-Plate Survey" to gain insights into how U.S. moms feel and think about their food and the food choices they make for their families. More than 70% of moms surveyed admitted to having questions or concerns about how their food is grown or raised -- a number that CommonGround volunteers hope to decrease through independent third-party data, firsthand experience and honest conversations.

"As our population continues to shift from rural to urban communities, people become more disconnected from their food," said CommonGround volunteer Carrie Divine, a beef cattle and row-crop farmer from Morganfield, Ky. "This type of divide can often lead to confusion about food and today's farming practices. We're here to answer questions, supply facts on current food topics and - most importantly - provide moms with useful information so they can worry less and feel more confident about their food choices."

The results of the CommonGround Gate-to-Plate Survey underscore Divine's observations. According to the survey, confusion (and guilt) surrounds organic food, with some moms willing to pay more for organic foods even though they are unsure of what they are buying. More than 60% of moms overall -- and nearly 80% of moms ages 18-24 -- said they would buy organic meat, produce and dairy products if they could afford it, but fewer than one out of 10 moms could accurately identify what qualifies food to be labeled organic.

Additionally, nearly half of all moms surveyed mistakenly believe that organic foods have a greater nutritional value than similar nonorganic items. And not being able to afford organic meat, dairy and produce was the No. 1 source of food guilt among moms, edging out overall food affordability.

"We want moms to know that nonorganic foods have the same taste and nutritional value as their organic counterparts," said Divine. "All foods -- whether organic or nonorganic -- must meet certain health and safety regulations before being sold to consumers. Organic food is only different in how it is grown, handled and processed."

Buying local proved to be another hot food trend, with more than 90% of moms responding that buying local is "somewhat" or "very" important when making food choices. Additionally, nearly three out of four moms surveyed (74%) believe that buying local is better for the environment.

"Buying from local farms is a great way to support area farmers, but it's important for moms to also recognize that only 20% of U.S. farmland is located near metropolitan areas," said CommonGround volunteer farmer Kristin Reese. "Sometimes, it takes more energy to grow and harvest local food than it does to grow it far away and have it shipped, and it takes a variety of different food sources to supply food to our cities."

Additional survey findings found that moms vastly underestimate the number of family-owned farms (98% of U.S. farms are family-owned) and overestimate what a typical family spends on food annually (American consumers spend only 10% of their income on food). These, along with the other findings and information, are the types of food topics and information CommonGround volunteers want to engage American moms in to provide factual information.

"U.S. farmers work incredibly hard to ensure that we can produce food that is safe, affordable, accessible and nutritious," said Reese. "We apply that same work ethic to this initiative. With so many food options available, we want moms to feel good about their food choices and to know that we share many of the same values and priorities when it comes to feeding our own families."

From the May 9, 2012, Prepared Foods’ Daily News

You must login or register in order to post a comment.

Multimedia

Videos

Air Products Video

THE MAGAZINE

2014 Prepared Foods

April 2014 cover, prepared Foods

2014 April

Check out the April 2014 issue of Prepared Foods, with features on new gourmet trends, sodium functionality, and much more!

Table Of Contents Subscribe

PREPARED FOODS STORE

Vegetable Oils in Food Technology
Vegetable Oils in Food Technology: Composition, Properties and Uses, 2nd Edition

Now in an extensively updated second edition, the volume provides a source of concentrated and accessible information on the composition, properties and food applications of the vegetable oils commonly used in the food industry.

More Products

MARKET TREND REPORT

Benecol Case Study: Reducing Cholesterol

Bread and Butter

Purchase Report Here

 
Benecol is a brand licensed by Finnish company, Raisio Group. Branded products include a range of cholesterol-lowering food goods such as fat spreads, yogurts, milk, bread, and soy drinks. Market Line

 

www.research-store.com/preparedfoods/Product/alcoholic_drinks_in_the_united_states?productid=C62C083F-3988-4404-8CC4-2354D62AE7F5

Food Master

food master 2013Food Master 2013 is now available!

Where the buying process begins in the food and beverage manufacturing market. 

Visit www.foodmaster.com to learn more.

STAY CONNECTED

Facebook icon Twitter icon  YouTube iconLinkedIn icon