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Breaking NewsMeals & SidesWeight Management

Moms' Trust

January 9, 2013
January 3/New York/NAFB News Service -- A recent survey of moms shows they trust food and mom blogs for information about food issues like pesticides, genetic modification and additives. Food and blogs by other moms were ranked higher than government sources, medical sites and corporate sources for gathering information on food. On the issue of genetically modified organisms, for example, the poll of one-thousand moms found that 39% trust food and mom blogs. Just 24% rate the government as a good source and 18% listed medical sites. The numbers vary a bit when it comes to pesticides and artificial flavors and colors.

The poll was conducted by Fleishman-Hillard and TheMotherhood dot com and also looked at the sources moms turn to for food information. The first-ranked source was food programs on television. More than three-quarters of moms -- 78% -- said they are watching food programs on TV. Food media websites came in second at 77%. Other resources include food brand emails, Facebook, mobile apps, Twitter, food magazines and food brand blogs.

As for food purchasing habits, 96% of moms say they want to make changes for their households. Nearly 80% want to save more on groceries; 68% want to buy healthier food; and 49% want to buy less processed food. Nearly 30% want to buy more organic in 2013.

KEYWORDS: Food moms

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