Crown Royal is adding an offering to its family of whiskies with the introduction of Crown Royal Vanilla Flavored Whisky, a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla.

A drink for all seasons, Crown Royal Vanilla can be enjoyed on the rocks, as a chilled shot, mixed with a variety of sodas for a Vanilla-forward take on hard sodas or as the key ingredient in unique twists on classic cocktails like the Vanilla Old Fashioned or Vanilla Hot Toddy.

Crown Royal Vanilla Flavored Whisky begins with a nose of rich vanilla bean with delicate hints of oak. The taste opens with a creamy vanilla flavor followed by a smooth, light whisky finish. The mouthfeel is viscous and warm, and the aftertaste is reminiscent of crème brulee.

"Vanilla is such a classic flavor that people around the world crave," said Jim Ruane, Crown Royal Brand Director. "Infusing our Crown Royal whiskies with the flavor of Madagascar Bourbon Vanilla allows us to highlight the vanilla notes found in many whiskies, including Crown Royal Deluxe, and share a delicious new offering with consumers."

Crown Royal Vanilla is enclosed in the signature box and felt bag that Crown Royal consumers have grown accustomed to. The packaging incorporates tan and cream hues with imagery of vanilla leaves on the bottle's label. Crown Royal Vanilla (70 proof, 35% ABV) will be sold at a suggested retail price of $24.99 for a 750 ml bottle and is currently available nationwide.