Death Row Records Cannabis, the cannabis brand founded by Snoop Dogg, has expanded into Nevada, bringing new products that will soon roll out into additional markets.

The Nevada launch brings Death Row Cannabis into one of the most dynamic cannabis markets in the country, positioning the brand to capitalize on the state's high-volume, tourism-driven economy.

Nevada welcomed more than 38 million visitors last year, with Las Vegas dispensaries ranking among the highest-performing cannabis retail locations globally. This unique retail environment — driven by a steady flow of new consumers — creates a strong opportunity for brands with established cultural recognition and broad appeal.

As part of its Nevada debut, Death Row is introducing a multi-category lineup. New offerings include vape cartridges and a branded disposable vape. The company also enters the edibles category with Death Row gummies.

"Nevada has always been a special place for me," says Snoop Dogg, owner of Death Row Records Cannabis. "I've been coming to Vegas for years — performing, connecting with fans, being part of the energy out there. Bringing Death Row Cannabis into this market feels like a natural step. And dropping these new products at the same time just makes it that much bigger."