August 24/Burlington, Iowa/Enhanced Online News -- Baker’s Pride Inc. named Louis Mastriano vice president of Sales and Marketing, a new position at the firm.

Mastriano is an award-winning sales and marketing executive with more than 25 years of experience at Kraft North America. In his new role at Baker’s Pride, Mastriano will develop and manage marketing programs to drive sales of Fresh and In Store bakery products and more healthful snack options to retailers.

Prior to joining Baker’s Pride, Mastriano held senior executive roles within the Desserts and Snacks division and various business units at Kraft Foods. In addition, he held regional sales positions across the country. Most recently, Mastriano was senior director of In-Store Merchandising at Kraft North America with overall responsibility to align brand, marketing and sales strategies with consumer insights to drive revenue growth for such prestigious brands as Maxwell House Coffee, Jell-O, Kool-Aid, Crystal Light and Capri Sun.

Throughout his career, Mastriano has developed and executed measurable sales and marketing strategies for businesses within the dry grocery, frozen and refrigerated categories. Mastriano has particular expertise with creating and implementing promotions and In-Store merchandising partnerships with major retail stores. Of particular note, Mastriano was responsible for the management of multi-million dollar trade budgets at Kraft that generated billions of dollars in promoted sales revenue.

“The demonstrated leadership, management and industry knowledge that Lou has amassed during his career will be put to immediate use at Bakers Pride,” stated Ron Danko, Sr., CEO of Baker’s Pride Inc and former vice president of Bakery at Wegmans. “Lou’s ability to effectively position products in the marketplace will be an integral part of our long-term growth strategy,” continued Danko. “We are thrilled to have him on our team.”

Mastriano earned a Bachelor of Science from Boston College with a double major in Marketing and Human Resource Management. He is a member of the National Frozen and Refrigerated Association, the In Store Marketing Institute and The Beverage Council.

From the August 25, 2011, Prepared Foods' Daily News.