February 24/San Francisco/Press Release -- The team at juice maker Purity Organic continues to grow with the addition of Larry Belka as vice president of sales. He will manage all sales responsibilities previously held by Dave Minnick, who will take on a new title as president of the company.

Minnick said, “Over the years, a number of industry veterans have spoken highly of Larry and the level of execution he brings to the table. Our team is excited to work with such a well-respected sales leader.”

Belka has over 20 years of experience in the food and beverage industry working in various roles as a distributor, supplier and retail buyer, with a focus on beverages in each role. He has held sales and marketing management positions with Nantucket Nectars, HPHood, Cadbury Schweppes and most recently as the vice president of Sales for The Switch Beverage Company.

Belka, on joining Purity Organic, said, “I am really excited to be joining Purity.Organic. This is a very exciting brand with unlimited potential, strong leadership and a very energetic and dedicated sales team. I am very much looking forward to helping take Purity to the next level and beyond.”