Nestle, Jamba Juice Go RTD

May 27/Emeryville, Calif./Business Wire -- Nestlé USA, part of Nestlé, S.A., and Jamba Juice announced the launch of a line of Jamba ready-to-drink beverages made with real fruit and boosted with extra nutrients.

Jamba Smoothies and Jamba Juicies are now available in major grocery retailers, convenience stores and select Jamba Juice store locations in eight Western states: California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado. Confirmed retail accounts include Target, Safeway, Albertsons, Ralph's, 7-Eleven, Raley's and Walgreens.

"This is the first step in our strong partnership with Nestlé," said Paul Coletta, senior vice president, marketing and brand development at Jamba. "Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink."

"The response from accounts has been outstanding," said Steve Presley, vice president, general manager premium ready-to-drink, Nestlé Beverage Division. "They recognize the value and growth potential that Jamba RTD brings to the super premium juice category."

The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.

From the June 9, 2008, Prepared Foods e-Flash