MorePrepared Foods September 19, 2005 eNewsletter
Sleeman Breweries Ltd. announced a national sales, marketing and distribution agreement with FEMSA Cerveza of Mexico, for the Canadian market.
FEMSA Cerveza is a fully owned subsidiary of FEMSA, one of the largest beverage companies in Latin America. FEMSA brands to be sold in Canada under this agreement are the signature Sol brand (in its distinctive clear bottle) and Dos Equis. The agreement will be effective January 1, 2006.
John Sleeman, chairman & CEO of Sleeman Breweries said, "This is a great opportunity, and we look forward to working with this world-renowned and respected global brewer. Through this strategic partnership, we can continue to leverage our national sales and distribution systems -- an important component of Sleeman's growth strategy." The FEMSA brands also represent a unique compliment to the organization's already dynamic portfolio of premium domestic and international beers. "This is another example of partnering with unique brands that will work to strengthen our overall portfolio" added Sleeman.
FEMSA director Luis Duran said, "We are very pleased to be working with Canada's leading premium brewer and look forward to executing our growth strategy with Sleeman for FEMSA brands in this market".
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