Colorings

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The brand’s new frosting tubes use natural colors and flavors while adding multivitamins. The format is designed to encourage creativity and easier handling for young consumers.

Global ingredient supplier highlights high-performing natural pigments derived from fruits and vegetables for food, beverage and nutraceutical applications.

The FDA is giving food companies more flexibility to label products as containing “no artificial colors” when petroleum-based dyes are not used. The move, paired with new approvals for beetroot red and expanded spirulina use, supports industry efforts to shift toward naturally derived color alternatives.

As new federal rules push food and beverage makers away from artificial dyes, dairy developers are facing one of the toughest reformulation challenges yet.

EcoVadis, a leading global provider of business sustainability ratings, has awarded the EXBERRY color supplier a Platinum medal. The achievement marks another important step forward for the company following Silver and Gold medals in the previous two assessment periods.

As people worldwide navigate instability and digital overload, shared eating and drinking occasions are becoming a joyful way to come together, express identity, and feel grounded. This shift is transforming the look and feel of food and drink, putting color at the center of experiences that feel more social, expressive, and emotionally resonant. 

According to Mintel’s 2025 Free-from/Ingredients to Avoid report, for many of today’s consumers, avoiding artificial colors is a top priority. At California Natural Color’s FiE stand #72G48, attendees can meet with experts to explore methods to reformulate or develop new products using vibrant, natural colors. 

As the natural colors market accelerates, natural ingredients industry leader Kalsec has just released a new global consumer report, focusing exclusively on how consumers perceive and purchase products with natural colors. 

The refreshed site, developed by Costello Creative Group (CCG), offers an improved digital experience with faster navigation, detailed product information, and a sleek new design.

PepsiCo’s new Simply NKD range reflects growing demand for simplified ingredient statements and reduced use of artificial additives. The reformulation maintains flavor and texture without colorants, signaling a notable shift in large-scale snack development.