California Natural Color, LLC, a leading global ingredient supplier of natural colors, premium grape juice concentrates and grape seed extract, is showcasing its line of natural color solutions during the 45th Natural Products Expo West (NPEW), March 4–6, in Anaheim, California. At NPEW, visitors to booth #2985 can learn more about California Natural Color’s full spectrum of natural colors, including the company’s proprietary crystal color technology which delivers vibrant, stable and high-strength color with up to a five-year shelf life.

• Decades of expertise and technical know-how 

“At California Natural Color, we understand that natural color reformulation requires more than a one-size-fits-all approach,” said Dana Osborn, Marketing Manager at California Natural Color. “Our team bring decades of expertise and technical know-how to optimize raw material selection based on formulation methods and the unique properties of each natural color source. As the industry moves away from synthetic dyes, our natural color solutions deliver clean label appeal while our crystal format offers easy handling, solubility, eye-catching color and lasting stability. From early ideation to commercialization, we collaborate closely to create shades that deliver performance, meet consumer expectations and enable our customers to future-proof their products with natural color solutions designed for long-term success.”

• California Natural Color’s NPEW booth #2985

Visitors can learn more about the company’s proprietary crystal format, which enables clean label formulation—ideal for a wide range of applications, including functional beverages, gummies, nutraceutical applications and more. Experts will be available to discuss formulation challenges when transitioning from synthetic to natural colors with specialized insight about color matching, custom blending and color optimization.

• Innovative crystal color technology

In addition to delivering vibrant, stable color without carriers or additives, California Natural Color’s innovative crystal color technology offers several benefits for manufacturers, including:

•    5–10x higher color concentration than liquid alternatives

•    Pure color: carrier-free options, enabling virtually zero calories in use

•    Up to a five-year shelf life with no refrigeration 

•    Supply chain flexibility: high-strength color and ambient storage support savings in transportation and warehouse storage

•    Quick solubility: water soluble and dissolves easily and fast for seamless integration

•    Clean label and compliant with emerging regulations

To learn more, please visit the California Natural Color team at NPEW booth #2985 or visit www.californianaturalcolor.com.