ON THE NATIONAL MENU
Functional Foods and Drinks Find a Home on Restaurant Menus
Functional—to Feel Better: A growing number of consumers are familiar with basic ingredients that have a profound impact on health
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Maeve Webster has been a foodservice industry consultant for more than 17 years, running hundreds of studies focused on trend analysis, opportunity assessment, new product concept development, and consumer behavior evaluation. In 2015, Webster founded an independent consultancy, Menu Matters, which helps foodservice professionals identify, evaluate, and leverage industry trends. Readers may contact her at menumattersnow@gmail.com.