Maeve Webster

Maeve Webster has been a foodservice industry consultant for more than 17 years, running hundreds of studies focused on trend analysis, opportunity assessment, new product concept development, and consumer behavior evaluation. In 2015, Webster founded an independent consultancy, Menu Matters, which helps foodservice professionals identify, evaluate, and leverage industry trends. Readers may contact her at menumattersnow@gmail.com.

Articles

ARTICLES

Food and Beverage Industry Trends

Five Major Beverage Trends Gathering Steam

Menu Matters report offers insight into how and why the current climate will affect trends for 2020/21
Maeve Webster
March 30, 2020
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Political and economic unease, here and abroad, has been growing well before the onset of COVID-19.  What the spread of COVID-19 has caused, is an amplification and acceleration of the Tide that was already rolling in.  It's no less significant for its abruptness and shock value, but pandemics can have the effect of shaping and altering the trajectory of already identified trends. 
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Trends Shaping the Food Industry in 2020/2021

What to expect during the immediacy of COVID-19 crisis and what long-term effects could shape the future of the industry
Maeve Webster
March 23, 2020
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As part of Culinary Tides’ ongoing work, we have been tracking the political and economic unease here and abroad, well before the onset of COVID-19.  What the spread of COVID-19 has caused, is an amplification and acceleration of the Tide that was already rolling in.
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Top Growing Alcoholic Beverages in Savory/ Sweet Food Applications

Changing Consumer Behavior Shifts Spirits from the Glass to the Menu

As alcohol consumption by the glass declines, alcohol is increasing as a flavor in savory and sweet items
Maeve Webster
June 5, 2019
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Despite the growth of consumers at or over the legal drinking age, the share of consumers drinking alcohol with any regularity is declining. Interestingly however, although alcohol consumption in the glass declines, alcohol is increasing as a flavor in savory and sweet items.
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