Hitting the Shelves: An Antioxidant Boost -- April 2009

In 2008, beverages formulated with Superfruits grew tremendously, as product introductions sought to deliver high levels of antioxidants and other ingredients rich in beneficial nutrients. One Superfruit with an especially trendy appeal is açaí. Açaí palms are native to the tropics of Central and South America and are mostly cultivated for their berries.

In the U.S., the Açaí Roots Company launched a smoothie infused with açaí extracts under the Açaí Roots AX3 brand. In addition to its primary açaí component, this smoothie drink’s ingredient list contains blends of pomegranate and blueberry--two fruits inherently rich in antioxidants. The company website explains this smoothie’s triple antioxidant combination technology provides an energizing boost, but without the crashing side effects commonly experienced when consuming ordinary energy drinks. Açaí Roots AX3 is a more natural alternative for individuals seeking increased energy levels. Açaí Roots claims its smoothie line is the first to marry the açaí berry’s well-being benefits with natural plant sterols that help promote healthy cholesterol management.