Hitting the Shelves: Global Trends -- April 2009
The U.K.’s Organix Brands company observes a “No Junk Promise” in the manufacturing of its products under three oaths: Safety, Purity and Nutrition. Under the Safety Promise, Organix Brands’ offerings are free of added sugar, artificial colorings, MSG or added flavorings, and hydrogenated fat. The Purity Promise claims all ingredients are organically grown, and the Nutrition Promise primarily holds that products are naturally rich in nutrients. While numerous brands have launched with such “free from” and “low in” stances, this firm stands out for directly stating the claim on-pack. Organix Brands’ No Junk line of snack food intended for older children is comprised of the following varieties: Organic Gingerbread Gang Biscuits, Organic Orange Cookie Bites and Organic Cocoa Bites. The Organic Cocoa Bites are made with whole-grain wheat flour, oats, currants and cocoa. As seen with the other two offerings, Organic Cocoa Bites retail in a carton box containing five mini-bags.