Hitting the Shelves: Introduction in Sports Performance -- February 2010

Although products touting sports recovery benefits are not new, they mostly have been limited to the beverages and bars segments. Such products are typically rich in protein and antioxidants. However, there is space for introductions of this nature in the baked goods segment. Nutrilite has launched a lemon-flavored Sports Cookie, designed to help post-workout recovery and energize endurance. The cookies are said to provide a carbohydrate-to-protein ratio that is optimized for faster muscle recovery and reduced muscle damage. The artificial color, flavor and preservative-free product provides antioxidant protection from harmful free radicals generated by intense and prolonged exercise.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com. pf