Hitting the Shelves: Heat, Grab and Go -- February 2010

Kellogg’s has extended its presence in the breakfast category with the introduction of Cinnabon Original Cinnamon Bars. These microwavable bars are naturally and artificially flavored and said to contain a blend of Cinnabon’s trademark, cinnamon-fresh baked flavor and melt-in-the-mouth frosting. Kellogg’s Cinnabon Original Cinnamon Bar could serve as a small indulgence for customers trading down from purchasing breakfast or snacks out of home. Furthermore, as consumers increasingly demand convenient food products, the heat, grab and go format of the Cinnabon Original Cinnamon Bar is appealing. Each carton contains six 1.3oz bars; the range also includes a caramel variety.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com. pf