Hitting the Shelves: Good for You and Fido -- February 2010

As consumers increasingly seek authenticity and transparency in their products, a simple snack that is healthy and seemingly ethical could be appealing. Toats’ Friendly O’s has launched Organic Snacks, said to be free from eggs, wheat, dairy, trans fat, petroleum and chlorine. These snack-sized biscuits claim to be a good source of omega-3 and fiber, and are packaged in a biodegradable and recyclable pack. Most interestingly, this product markets itself as a snack for dogs, horses and…humans! This proposition could be appealing to busy mothers concerned about feeding their children and pets allergen-free snacks, and Toats’ Organic Snacks pack a punch for either one.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail mhollihan@mintel.com. pf