Beverages

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Chobani is scaling up its La Colombe facility in West Michigan to meet rising demand for ready-to-drink lattes. The expansion will create jobs, increase local milk sourcing and strengthen regional economic partnerships.

Consumers are prioritizing health benefits, ingredients and lower sugar, with many willing to pay more for functional beverages. Digital tools and younger generations are accelerating changes in how drinks are discovered, purchased and consumed.

V8 Energy is introducing Yuzu Lemon, pairing tea-based caffeine with electrolytes and a fruit and vegetable blend. The launch reflects growing interest in hybrid energy-hydration beverages and globally inspired citrus flavors.

New Super Lyte blends sports drink flavors with vodka in a low-calorie, zero-sugar RTD. The 8-pack variety launches across 20+ states this spring.

Elmhurst 1925 expands into ready-to-drink protein with a clean-label offering built on nuts, legumes and minimal ingredients. The new line pairs high protein performance with smooth texture and no gums, oils or artificial sweeteners.

Talking Rain Beverage Co. expanded its Sparkling Ice Caffeine portfolio with a Soda Shoppe collection featuring Orange Cream, Root Beer and Cherry Cola flavors. The zero-sugar drinks deliver 70mg of caffeine with vitamins and antioxidants, offering a modern, better-for-you take on nostalgic soda fountain classics

Venturi Bold Brew introduced Strawberry Hibiscus, a nitro-infused beverage combining coffee, tea and fruit. The ready-to-drink product delivers 192mg of naturally sourced caffeine per can.

Black sesame lattes, banana milk and indulgent throwback flavors are colliding with electrolyte coffees, clean-label claims and targeted supplements. In 2026, the winning formula blends comfort, function and flavor into one seamless daily ritual.

Surfside introduced Blueberry Lemonade + Vodka and a new Half & Half Variety 8-Pack ahead of spring. The 100-calorie, low-sugar RTDs are rolling out nationwide in retail and online.

The launch positions the brand within the growing functional CSD space while maintaining premium, fruit-forward flavor profiles. Strawberry Crema and Cherry Sorbetto roll out nationwide in six-packs.