Stateside Brands Debuts Super Lyte RTD Line
Vodka-based, non-carbonated drinks target active Gen Z and Millennial consumers
From the makers of Surfside, Stateside Brands announced the launch of Super Lyte – a vodka-based RTD inspired by classic sports drink flavors. Super Lyte is a flavorful, non-carbonated Vodka + Ade beverage positioned to be a staple for Gen Z and Millennial consumers looking for an easy to drink RTD that fits an active lifestyle. Each can is 4.5% ABV with just 90 calories, zero grams of sugar and zero bubbles.
Super Lyte will be launching in over 20 states along the East Coast and in the Midwest, and will be available at liquor stores, retailers, bars, restaurants, golf courses, sports stadiums and music venues starting this spring. Super Lyte is sold in a Variety 8-pack with two cans of each of the four classic flavors: Fruit Punch, Orange, Lemon Lime and Blue Chill.
- Super Lyte, Fruit Punch: A leveled-up remix on the popular fruit punch flavor, with a smooth finish that tastes both nostalgic and new.
- Super Lyte, Orange: Bright and vibrant citrus flavor that provides a rush of refreshment, with a modern twist designed for easy sipping.
- Super Lyte, Lemon Lime: Our twist on the deliciously tried-and-true lemon lime flavor delivers the balance of sweet and tart.
- Super Lyte, Blue Chill: Smooth, bold flavor meets an icy, cool finish.
Super Lyte is available direct-to-consumer online and in-stores in select states. Super Lyte has an SRP of $19.99 for the Variety 8-Pack.
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