Sugar Reduction

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The US Food and Drug Administration (FDA) has reviewed and recognized SteviUp M2 as Generally Recognized as Safe (GRAS) for use as a general-purpose sweetener in food and beverage applications.

Throughout the IFT event, Layn will be serve functional drink prototypes, including a tasty probiotic drink with Galacan to promote gut-health, and a refreshing tea beverage with US-grown American Ginseng to support energy.

For product developers, creating successful reduced-sugar formulations means navigating a complex landscape of functional trade-offs, ingredient innovations, and shifting definitions of what qualifies as "clean" or "natural."

Consumers are cutting back on sugar—and the food and beverage industry is responding with smarter sweeteners, cleaner labels, and bold innovation across categories. From indulgent treats to savory staples, sugar reduction is no longer a niche effort but a mainstream expectation reshaping product development.

The long drink is a top selling category of alcohol in Finland, its roots dating back to the 1952 Summer Games in Helsinki and the creation of a revolutionary new liquor drink that was fast to serve.

Tate & Lyle formed The Natural Sweetener Alliance last fall with with Manus, a bioalternatives scale-up company.

Celsius Hydration is formulated with a blend of magnesium, potassium and sodium, making it a great addition to fitness and daily routines.

Five main approaches to decrease or remove sugar from dairy foods include direct reduction; substitution with a lower-calorie sweetener; substitution with a non-nutritive, high-intensity sweetener; utilization of processing technologies; and leveraging food science and sensory principles to enhance sweetness without sugar.

What sets AZ-ZERO apart is its use of monk fruit as a natural sweetener, delivering flavor without calories. Made with real lemons and natural flavors, AZ-ZERO is a choice for health-conscious consumers seeking a guilt-free lemonade experience.

In 2025, we can expect to see a convergence of several key trends that prioritize holistic health and personalized experiences. From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don't compromise on taste.