Colorless Whiskey Developed

June 23, 2008

June 19/London/Asia Pulse-- India's United Breweries Group has developed a colorless whisky and diet whiskey which does not add to the cholesterol level.

"We have not only developed colorless whiskey and diet whiskey, but we are the patent holders as well," UB Group chairman Vijay Mallya said while speaking on "Entrepreneurship and Leadership in the 21st Century" at the London Business School here.

"We are fighting with the European Union for the classification (of the new spirits)," he added.

From the June 23, 2008, Prepared Foods e-Flash

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