Breakfast, Cereals & Bars
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Ingredient, formulation, consumer and market trend information for developers of breakfast foods including cereals and health bars.

ARTICLES

KashiGo_Waffles_900

Kashi GO Protein Waffles

Wild Blueberry, Cinnamon Brown Sugar, Vanilla Buttermilk join Kashi GO line with 13g of protein, single-digit sugar and 100% whole grain
May 27, 2020
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Kashi, a pioneer in natural foods, debuted protein-packed waffles under its GO line of products. Available in three flavors, Wild Blueberry, Cinnamon Brown Sugar and Vanilla Buttermilk, the waffles deliver double-digit protein, single-digit sugar and 100% whole grains per serving.
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RXBAR Vanilla Almond RX A.M. Oats

RX A.M Oats single-serve cups are packed with 12g of protein and 6g of fiber
May 25, 2020
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Like all RXBAR products, Vanilla Almond RX A.M Oats are made with real, wholesome ingredients consumers might find in their pantries, including egg whites for protein, almonds for crunch, gluten-free oats and real vanilla.
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PopTarts_Bites_900

Pop-Tarts Frosted Confetti Cake Bites

New Pop-Tarts product takes aim at 1990s nostalgia
May 18, 2020
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Fans of Pop-Tarts® who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that's fresh like the many colors of spring: Pop-Tarts® Frosted Confetti Cake Bites.
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Nature’s Path Regenerative Organic Certified Instant Oatmeal

Nature’s Path Regenerative Organic Certified Instant Oatmeal

New launch supports the company's commitment to sustainable packaging, carbon neutrality and environmental programs
April 22, 2020
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Nature’s Path, a family-owned organic breakfast and snack food company, is celebrating the 50th anniversary of Earth Day by launching a limited-edition product that brings to life the company’s vision of combatting climate change. 
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BuiltBar_900

Built Bar Introduces New Varieties

High-protein, low-carbohydrate bars extend line with three chocolate-based flavors
April 21, 2020
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New varieties include Caramel Peanut, Hazelnut Cheesecake and Lemon Meringue Pie. The new flavors are each chocolate-based and steer the line toward protein bar decadence.
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Unite_Bar_900

UNiTE Protein Bar

Worldwide flavors influence new bar varieties
April 14, 2020
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UNiTE Food, a new entry in the protein bar category, introduced a line of protein bars inspired by comfort foods and favorite childhood flavors from around the world.
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SunflowerFamily_ProCereal_900

Organic Sunflower Protein Crisps

Organic high-protein plant-based cereal are soy-free, grain-free, dairy-free, gluten-free
April 9, 2020
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SunflowerFamily USA, a company dedicated to creating textured sunflower protein-based foods, launched a high-protein plant-based cereal. Organic Sunflower Protein Crisps is a breakfast option made from organic sunflower seeds.
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This Saves Lives Kids Krispy Treats

Company expands classic bar, kids snack bar lines with indulgent flavors
April 1, 2020
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This Saves Lives, a snack brand on a mission to end early childhood malnutrition, launched its second kids snack line, Kids Krispy Kritter Treats, in addition to four new Classic Bar flavors and two new Kids Snack Bar flavors. 
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TRUWOMEN Protein Bars Change Name to TRUBAR

Name change will include a rebranding effort and updated packaging
March 18, 2020
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Best known for its indulgent, dessert-inspired snacks, TRUWOMEN protein bars will soon be known as TRUBAR. Based on feedback, the company will shortly be announcing a rebrand of its bars, which will also feature updated packaging with the new name. 
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Post Cereals

Cereal Numbers

GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago. 

Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.

Posted: May 24, 2018

Eat Your Coffee Energy Bar

Snack & Nutrition Bars

Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.

Here are a few examples of new bar introductions from the first half of 2017.

Posted: August 7, 2017