Breakfast, Cereals & Bars
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Ingredient, formulation, consumer and market trend information for developers of breakfast foods including cereals and health bars.

ARTICLES

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ONE Brands Plant-Based Protein Bar Line

ONE PLANT delivers taste and texture and provides consumers a guilt-free, plant-based snack to fuel their active lifestyles
September 18, 2019
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This latest line extension was created in response to the underdevelopment of the plant-based category as related to performance, taste and macro-nutrients.
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Three Bridges Egg Bites

New protein-filled product is a healthful, convenient and versatile alternative to traditional breakfast foods
September 5, 2019
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Filled with natural ingredients and packed with protein (17-20g per serving), Three Bridges Egg Bites are gluten free, keto-friendly, have fewer carbs and sugars than other breakfast foods, and are ready in 90 seconds.
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Nellson Innovation Center

Nellson “Launch Pad” Innovation Center feature flexible manufacturing line, capabilities to support innovation
August 9, 2019
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Launch Pad is designed to inspire innovation and support the development and rapid commercialization of new functional powder food and dietary supplement products. Typically, increased throughput of a facility through automation comes at the detriment of flexibility in capabilities and order sizes. 
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Kellogg’s Baby Shark Cereal

Sam’s Club will exclusively offer the kid-friendly cereal
July 31, 2019
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Beginning August 17, consumers can pick up a two-pack of Kellogg’s Baby Shark cereal for $5.98 before it’s released to select Walmart stores in a single-pack in late September.
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General Mills Launches New Bars

Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind make up the new introductions
July 9, 2019
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General Mills remains focused on serving food people love through category-leading new product innovation that aligns with key consumer trends including continued interest in snacking, taste and convenience.
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Rowdy Bars Blueberry Almond Tart

New bars contain blueberries, almonds and Yacon Root
July 3, 2019
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In addition to the new Blueberry Almond Tart bar, the Rowdy Bars line also includes Peanutty Dark Chocolate, Chocolate Coconut Cashew, and Sunflower Butter N’ Berries.
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Post Cereals

Cereal Numbers

GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago. 

Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.

Posted: May 24, 2018

Eat Your Coffee Energy Bar

Snack & Nutrition Bars

Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.

Here are a few examples of new bar introductions from the first half of 2017.

Posted: August 7, 2017