Breakfast, Cereals & Bars
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Ingredient, formulation, consumer and market trend information for developers of breakfast foods including cereals and health bars.

ARTICLES

GoBetterSnacks_900

Go Better Protein Wafer Bars

Go Better bars derive their protein mainly from egg whites and other wholesome ingredients
March 13, 2019
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The bars are then lightly dipped in dark chocolate, and include flavor-specific natural ingredients such as hazelnuts, almonds, coconut and honey oats.
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MikeysBreakfast_900

Mikey’s Frozen Breakfast Pockets

Baked goods brand unveils new packaging and expands its portfolio with certified gluten-free, certified paleo and grain-, dairy-, soy-, and GMO-free breakfast pockets
March 11, 2019
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Like all other Mikey’s foods, the new pockets are Certified Gluten-Free, grain-free, dairy-free, soy-free, kosher, non-GMO and Certified Paleo.
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RealFoodBar_900

Real Food Bar Plant-Based Nutrition Bar

All Real Food Bars contain fruit, vegetables, gluten free quinoa and plant-based protein
February 7, 2019
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The husband and wife pair began creating their own granola bars in their home kitchen out of frustration with products on the market that were either high in sugar or lacking in essential nutrients. 
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FiberOne0119_900

Fiber One Fiber-Rich Cereal Made with Real Strawberries

The new cereal is made with steel cut oats, vanilla clusters and strawberries
January 21, 2019
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According to the National Health and Nutrition Examination Survey (NHANES) 2015-2016, nine out of 10 Americans aren't getting enough fiber. That's why new Fiber One Strawberries and Vanilla Clusters has 35% of the daily recommended value of fiber in every one-cup serving.
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B.O.S.S. Superfood Bars

B.O.S.S. Superfood Bars

B.O.S.S. reformulates three superfood bars to boost protein, mct fats, fiber and cut sugar
January 17, 2019
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The three reformulated bars include the Move Fit Energy™ bar with functional ingredients selected for sports nutrition, workout fuel, post-workout recovery and energy without stimulants.
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BobsRedMill_PBJ_900

Bob’s Better Bars

Bob’s Red Mill extends oats from bowl to bar with first foray into snack aisle
January 16, 2019
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The bars are another way for the employee-owned company to satisfy consumer demand for easy, portable nutrition following the popularity of its lines of Muesli and Oatmeal Cups.
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HappyInside_FavProd_900

Favorite Products: November 2018

Prepared Foods readers select Kellogg Debuts HI! Happy Inside Cereal as their favorite new product launch from November 2018
January 7, 2019
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Kellogg Debuts HI! Happy Inside Cereal is a 3-in-1 cereal makes digestive wellness support easily accessible in food that enriches people's daily lives and provides a choice that people will feel happy inside about.
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Kellogg's Honey Nut Frosted Flakes

Kellogg's Honey Nut Frosted Flakes

Kellogg's tested more than 50 flavor combinations to create the new cereal
December 24, 2018
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The final Honey Nut Frosted Flakes flavor complements the toasted corn flakes with a blend of real honey, brown-butter notes, and nutty flavor, all while maintaining a long-lasting crunchy texture.
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QuestBF_900

Quest Nutrition Expands Product Portfolio

New lines include bars, tortilla-style protein chips, and pizza
December 11, 2018
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The Chase team started with the logo, using a bold, sans-serif font and making the custom “Q” slightly larger. Design exploration revealed that the original signature letter “E,” designed as 3 floating bars to signify energy and movement, was the most memorable component, so it was adapted to work with the other letters.
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Post Cereals

Cereal Numbers

GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago. 

Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.

Posted: May 24, 2018

Eat Your Coffee Energy Bar

Snack & Nutrition Bars

Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.

Here are a few examples of new bar introductions from the first half of 2017.

Posted: August 7, 2017