Breakfast, Cereals & Bars
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Ingredient, formulation, consumer and market trend information for developers of breakfast foods including cereals and health bars.

ARTICLES

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KIND Frozen Bars

KIND enters frozen snack category with nutrient-dense ingredients
May 24, 2019
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KIND Frozen™ bars delivers on this promise and aims to fill a need for people seeking an indulgent snack that not only tastes delicious but also features nutrient-dense almonds.  
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Clif Bar 'Make it Good' Campaign

Clif Bar credits its sustained success to its pioneering Five Aspirations Business Model
May 15, 2019
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Purposefully designed to break through the clutter of typical food advertising, the ads uniquely illustrate the company’s approach to running a sustainable food company by making intentional choices for the benefit of people and the planet.
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Cascadian Farm Honey Toasted Kernza Cereal

The company is working to advance climate-beneficial foods with the launch of its small-batch, limited-edition line
May 9, 2019
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Cascadian Farm, a pioneer in the organic food movement, is working to advance climate-beneficial foods with the launch of its small-batch, limited-edition Honey Toasted Kernza® cereal. 
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GEMCO: Better Blending

Tumble blender technology enhances the speed and homogeneous blending of ingredients and powders to substantiate label claims and clinical trials
May 1, 2019
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While nutraceuticals are not strictly regulated like pharmaceuticals, the products still must substantiate any label claims, and a number are actually tested in clinical studies like medicines.
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Oats Overnight

Company launches plant-based flavors
April 25, 2019
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To make the convenient meal, consumers are asked to a 8 ounces of milk or milk alternative (unsweetened almond milk is recommended) to the packet of oats, shake in the blender bottle, and refrigerate overnight for a ready-to-enjoy, drinkable breakfast in the morning.
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Gat Foods: Replace Refined Sugars

Israel’s Gat Foods introduces Fruitlift, a true fruit-based ingredient to replace refined sugars in RTE cereals
April 11, 2019
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Food companies are aware that they can no longer “sugar coat” the fact the many RTE cereals are heavily laden with refined sugars, especially since children are the key target market for this sector. 
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EPIC Provisions Rise & Grind Bars

EPIC Provisions Rise & Grind Bars

The morning-inspired bars are made with organic egg yolks and humanely raised pork and chicken
April 9, 2019
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The EPIC Rise & Grind Bar is a 1.5-ounce morning-inspired bar made with organic egg yolks from Pete and Gerry's Organic Eggs, humanely raised pork, and chicken raised without antibiotics.
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Lunchables Brunchables

New products allow for consumers to build their own breakfast sandwiches
April 3, 2019
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Lunchables Brunchables brings innovation to the breakfast table, letting kids (and adults) build their own breakfast sandwiches complete with ingredients like ready-to-eat bacon strips, cheese and breakfast flatbreads.
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HITTING THE SHELVES

New Snack, Energy Bars

A look at new snack and energy bar products making a debut in April 2019
March 28, 2019
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As Americans look to start 2019 off on the right foot, it seems this year’s resolutions are more likely to see consumers hitting the gym than improving the quality of their diets. 
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Post Cereals

Cereal Numbers

GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago. 

Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.

Posted: May 24, 2018

Eat Your Coffee Energy Bar

Snack & Nutrition Bars

Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.

Here are a few examples of new bar introductions from the first half of 2017.

Posted: August 7, 2017