Breakfast, Cereals & Bars
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Ingredient, formulation, consumer and market trend information for developers of breakfast foods including cereals and health bars.

ARTICLES

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HERZA Schokolade: New Organic Options

HERZA Schokolade debuts extensive range of organic chocolate pieces, inclusions
January 22, 2020
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The specialist in small chocolate pieces also has special highlights like protein-rich chocolate leaves, fruity dark chocolate chips with raspberry, and chunks with hemp seeds.
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Naturex: Approved Turmeric

Naturex’s Turmipure Gold® receives Self-Affirmed GRAS status, breaking new ground for turmeric in US food and beverage applications
January 22, 2020
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GRAS status is the standard set by the United States Food and Drug Administration (USFDA) for the acceptance of food and beverage ingredients.
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Pop-Tarts Pretzel

New toaster pastries are available in two varieties
January 22, 2020
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Imagine the classic, beloved sweetness of Pop-Tarts Toaster Pastries combined with a slight saltiness from a pretzel crust. It's the best of both flavor worlds in two varieties: Chocolate and Cinnamon Sugar.
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Bob’s Red Mill Homestyle Pancake & Waffle Mix

The new mix features simple, Non-GMO Project Verified ingredients including buttermilk, butter, eggs
January 20, 2020
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Homestyle Pancake & Waffle Mix joins the company’s lineup of pancake mixes created for every taste and dietary preference, including high protein, whole grain, gluten free, paleo and more.
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CLIF Coffee Collection

The new bars contain a caffeine content similar to that of a shot of espresso
January 15, 2020
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With an espresso shot’s worth of caffeine, these breakfast bars are a tasty way to kick-start the morning or shift an afternoon into high gear.
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Honey Nut Cheerios in Heart Shapes

The limited-edition product is a reminder to live a happy, heart-healthy lifestyle
December 20, 2019
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With more than 100 million Americans having some form of heart disease, Honey Nut Cheerios understands how important heart health is, and has changed the shape of its iconic “O’s” for the first time ever.
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Lamb Weston Waffled Hash Browns

Made from real Idaho shredded potatoes, new Waffled Hash Browns do not require a fryer
November 25, 2019
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The Waffled Hash Browns are easy to add to any menu as a creative breakfast item, a handheld snack, a sandwich carrier or in a creative appetizer application.
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Post Cereals

Cereal Numbers

GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago. 

Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.

Posted: May 24, 2018

Eat Your Coffee Energy Bar

Snack & Nutrition Bars

Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.

Here are a few examples of new bar introductions from the first half of 2017.

Posted: August 7, 2017