Breakfast, Cereals & Bars
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Ingredient, formulation, consumer and market trend information for developers of breakfast foods including cereals and health bars.

ARTICLES

NatureValley_Wafer_900

General Mills Launches New Bars

Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind make up the new introductions
July 9, 2019
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General Mills remains focused on serving food people love through category-leading new product innovation that aligns with key consumer trends including continued interest in snacking, taste and convenience.
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RowdyBars_BlueberryTart_900

Rowdy Bars Blueberry Almond Tart

New bars contain blueberries, almonds and Yacon Root
July 3, 2019
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In addition to the new Blueberry Almond Tart bar, the Rowdy Bars line also includes Peanutty Dark Chocolate, Chocolate Coconut Cashew, and Sunflower Butter N’ Berries.
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KindFrozen_FavProd_900

Favorite Products: May 2019

Prepared Foods readers select KIND Frozen Bars as their favorite new product launch from May 2019
July 3, 2019
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The product ran away from the field with 37% of the vote. Sneakz Organic Meal2Go and Kashi GO Maple Brown Sugar Flakes & Clusters tied for second and third place with 17% of voter confidence.
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OverNightOats_Chai_900

Oats Overnight Chai Latte Variety

Overnight oats brand extends plant-based and caffeinated offerings
July 1, 2019
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Oats Overnight launched in 2016 with three classic flavors made with custom whey protein, including Green Apple Cinnamon, Strawberries & Cream, and Chocolate Peanut Butter Banana.
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BobsRedMill_PanBaked_900

Pan-Baked Granolas from Bob’s Red Mill

The new granolas come packed in stand-up, resealable pouches to make it easy to bring and store
June 13, 2019
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The new line is immediately available in four flavor combinations, including: Maple Sea Salt; Lemon Blueberry; Cranberry Almond and Coconut Spice
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Kashi GO Maple Brown Sugar Flakes & Clusters

Kashi GO Maple Brown Sugar Flakes & Clusters

Each serving of the cereal delivers 10g plant-based protein, 5g of fiber, 36g of whole grains and 9g of sugar
May 29, 2019
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Each serving of Maple Brown Sugar Flakes & Clusters delivers 10g plant-based protein, 5g of fiber, 36g of whole grains and 9g of sugar and is Non-GMO Project Verified, and Kosher.
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Sargento Sunrise Balanced Breaks

Sargento Sunrise Balanced Breaks

Balanced Breaks® have been a major success for Sargento, driving 28% growth in 2018
May 28, 2019
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Sunrise Balanced Breaks® are made with 100% real, natural cheese paired with flavorful ingredients, making it the perfect morning combination.
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IMAGE GALLERIES

Post Cereals

Cereal Numbers

GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago. 

Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.

Posted: May 24, 2018

Eat Your Coffee Energy Bar

Snack & Nutrition Bars

Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.

Here are a few examples of new bar introductions from the first half of 2017.

Posted: August 7, 2017