Breakfast, Cereals & Bars
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Ingredient, formulation, consumer and market trend information for developers of breakfast foods including cereals and health bars.

ARTICLES

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TRUWOMEN Protein Bars Change Name to TRUBAR

Name change will include a rebranding effort and updated packaging
March 18, 2020
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Best known for its indulgent, dessert-inspired snacks, TRUWOMEN protein bars will soon be known as TRUBAR. Based on feedback, the company will shortly be announcing a rebrand of its bars, which will also feature updated packaging with the new name. 
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ONE Brands Expands Plant-Based Line

Two new dessert-inspired flavors include Churro and Carrot Cake
March 17, 2020
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ONE Brands, a protein bar brand, and makers of ONE® and ONE® PLANT™ Bars, introduced two new plant-based varieties. The new additions to the ONE PLANT line, Churro and Carrot Cake flavored protein bars, are available on Amazon.
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Beyond Breakfast Sausage

Beyond Breakfast Sausage is a new plant-based breakfast sausage featuring 11g of protein per serving
March 16, 2020
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Beyond Meat, Inc., a leader in plant-based meat, announced its latest product innovation, Beyond Breakfast Sausage™, will start to hit retail shelves by the end of March.
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Rowdy Blueberry Almond Tart Prebiotic Bars

Rowdy Bars "grab-and-go" energy bars feature digestive superfood ingredients
February 26, 2020
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Rowdy's signature prebiotic superfood ingredient—the Yacon Root—promotes gut health, boosts immunity, and helps to encourage nutrient absorption.
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New Innovative Products from KIND

Product innovations bring nutrient-dense promise to frozen, refrigerated, snack mix and treat-focused aisles
February 17, 2020
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Like all KIND snacks, the newest offerings were created in a way consistent with the KIND Promise: the first ingredient in its snacks is always a nutrient-dense food recommended for daily consumption.
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RXBAR Minis

RXBAR Minis

The new bars are made with the brand's signature base of egg whites for protein, nuts for texture and dates for binding
February 7, 2020
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RXBAR Minis are available in two flavors - Coconut Chocolate and Blueberry - with additional flavors launching later this year.
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HERZA Schokolade: New Organic Options

HERZA Schokolade debuts extensive range of organic chocolate pieces, inclusions
January 22, 2020
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The specialist in small chocolate pieces also has special highlights like protein-rich chocolate leaves, fruity dark chocolate chips with raspberry, and chunks with hemp seeds.
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Naturex: Approved Turmeric

Naturex’s Turmipure Gold® receives Self-Affirmed GRAS status, breaking new ground for turmeric in US food and beverage applications
January 22, 2020
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GRAS status is the standard set by the United States Food and Drug Administration (USFDA) for the acceptance of food and beverage ingredients.
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Post Cereals

Cereal Numbers

GlobalData projects breakfast cereal dollar sales growing at a 0.7% compound annual growth rate during the five years from 2016 to 2021. Interestingly, the pre-sweetened cereal category currently enjoys popularity as a snack. In fact, General Mills has shared data that an estimated 30% of all US cereal consumption (sugar concerns aside) now comes in the form of snacking—triple the level of a decade ago. 

Cereal makers centered new product activity on new flavors like chocolate and coffee, granola cereals that leverage snacking, kids’ cereals inspired by children’s snack preferences, and seasonal offerings.

Posted: May 24, 2018

Eat Your Coffee Energy Bar

Snack & Nutrition Bars

Convenience and health are two primary factors contributing to the continued growth in the snack and nutrition bar category. The versatility of the bar format has allowed product developers to tailor their new offerings to consumers seeking a snack, a meal, post-workout fuel or a general energy boost.

Here are a few examples of new bar introductions from the first half of 2017.

Posted: August 7, 2017