Hybrid flavor innovation is increasingly being used to deliver new sensory experiences for progressively adventurous consumers, offering food and beverages that can broaden the dimensions of indulgence.

Mexican foods consistently rank among the most popular cuisines among Americans. Moreover, its evolutionary branching off into “Tex-Mex” and “Southwestern” regional foods has further enhanced popularity. 

Givaudan Taste & Wellbeing introduces Aroma Kiosk, a ground-breaking new digital sensory insights tool to connect with consumers in dynamic environments such as grocery and department stores, universities and shopping malls. The goal is to gather valuable consumer insights and recommend products in real time. 

Consumers are turning to food and beverages as an important component of balancing physical and emotional health. With many people working from home and social distancing during the pandemic, the need to focus on physical and mental health is as important as ever. 

Answering the needs of the evolving plant-based food and beverage market, Bell Flavors & Fragrances has launched a portfolio of taste technologies and flavors to help manufacturers overcome challenges in product development and improve the overall taste profile of plant-based alternatives.

Taste is a top driver of purchase in food and beverage and is a powerful way to create more engaging product experiences. Discover how flavor is being used to create new dimensions of indulgence, recreate restaurant quality experiences in-home, reimagine traditional favorites and provide immune boosting associations.

Bush’s Beans recently developed a new Sidekicks line featuring a variety of seasoned, slow simmered bean options to add a flavorful side to meals.

Fuchs North America introduces the Earthy Eats Collection, a limited edition line of seasonings that deliver munchies for every occasion. These new seasonings—derived from and inspired by the earthy flavors of hemp—will delight consumers’ taste buds. This collection presents craveable seasoning blends ideal for beverages, baked goods, snacks, and ice cream. These items are also the starting point for food manufacturers to develop their own rich signature product offerings, with Fuchs’ culinary specialists at their side.

The McCormick Flavor Forecast has been uncovering the trends that transform the way we cook, flavor, and eat for over two decades. The Flavor Forecast 21st Edition continues to connect consumers and food professionals with the latest global flavors and ingredients to delight the senses and bring eating experiences to the next level.

The sports nutrition market has been steadily growing. According to IRI, for the 52 weeks ending Feb. 23, 2020, the Weight Control, Nutritional Liquids, and Powders category netted sales of more than $4 billion, a 4.8% increase over 2019.