Erin Costello | Imbibe
Consumers continue to seek products to support immune health. Erin Costello, Imbibe, shares her expert insight about ingredients that have proven foundational to the success of functional beverage formulations.
Immune Health Trends
April 18, 2022
Demand for foods and beverages that support immune health remains strong. Product developers are incorporating a variety of ingredients in a range of products to leverage nutritional properties as well as functionality and flavor. Expect immunity to be a long-term topic and trend, as people of all ages are mindful of shoring up physical and mental health.
Immunity continues to be a top consumer concern and projects to still be prevalent for the next two to three years. Interestingly, consumers recognize digestive health as the primary dietary avenue to greater immune health.