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The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

Walnuts: Good for the Gut, Heart Health

Researchers recently found that eating walnuts daily as part of a healthy diet was associated with increases in health-promoting bacteria

January 17, 2020

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In a randomized, controlled trial, researchers found that eating walnuts daily as part of a healthy diet was associated with increases in certain bacteria that can help promote health. Additionally, those changes in gut bacteria were associated with improvements in some risk factors for heart disease.

Betterine Butter Alternative

100% vegan baking stick measures just like butter

January 15, 2020

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Betterine is an alternative to butter and margarine that’s 100% free of dairy products, chemicals, and additives. It can be used in to achieve results without compromising taste or texture.

So Good So You Cold Pressed Juice Shots

The new shots are 100% organic, non-GMO and contain probiotics

January 15, 2020

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So Good So You’s line of cold pressed juices are made with wholesome ingredients, and are 100% organic, non-GMO and contain 1B probiotics in every bottle, according to the company.

SternVitamin: Healthy Growth

SternVitamin marks 13 year of developing individual micronutrient premixes that give foods added health value

January 9, 2020

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Inspired by social media influencers, young consumers especially are going in for strict sport and nutrition regimes aimed at physical fitness and health.

Crispy Green Freeze-Dried Fruit

Fruit snack maker introduces new All Strawberry variety

January 8, 2020

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Crispy Green captures the nutrients and flavor of ripe strawberries, and freeze-dries to a crispy texture for a healthy grab-n-go snack.

Flexwater for Enhanced Fitness and Wellness

New functional water is available in three varieties

January 8, 2020

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The BCAA and Collagen lines each are available in multiple flavors such as Lemon, Pink Guava, Cucumber and Mixed Berry. The Alkaline line is unflavored, is 9+ pH and is electrolysis-free, the company says.

New Superfood Veggie Cake Flavors

New varieties include Quinoa, Butternut Squash, and Harvest Root

December 31, 2019

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The three new Veggie Cake flavors will be available in the refrigerated sections of participating Costcos beginning in January 2020.

Animal Welfare Approved Whey Powder

Certification lets consumers know animals are raised outdoors on pasture in accordance with the highest animal welfare standards

December 31, 2019

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Consumer Reports has rated Certified Animal Welfare Approved by AGW as the only "highly meaningful" label for farm animal welfare, outdoor access and sustainability--and the only animal welfare certification in which they have confidence.

Arla Foods: Infant Allergies

Arla Foods Ingredients is highlighting the growing potential of milk protein hydrolysates for the management of allergy and discomfort in infants

December 19, 2019

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Arla Foods Ingredients is highlighting the growing potential of milk protein hydrolysates for the management of allergy and discomfort in infants.

Zevia Kidz

New beverage for kids contains no sugar and is naturally sweetened

December 19, 2019

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Zevia Kidz come in kid-sized cans with classic Disney characters and feature the Disney Check, which helps families easily identify better-for-you choices. In addition, the beverages are Non-GMO Project Verified, gluten-free and caffeine free.

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Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018