Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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Gaia Herbs Plant-Based Product Lines

Premium herbal supplements company introduces hemp & herbs and digestive products at 2020 Natural Products Expo West
February 26, 2020
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Gaia Herbs, a natural herbal brand, will unveil two new product lines – Hemp & Herbs, which consists of three unique condition-specific formulas, as well as three new digestive products – at Natural Products Expo West on March 3–7.
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Swig Wellness Zero Calorie CBD Sparkling Water

Swig Wellness Sparkling Waters contain zero calories and are made with 100% all-natural ingredients
February 26, 2020
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Swig Wellness Sparkling Waters are zero calories and made with 100% all-natural ingredients, lab-tested Cannabidiol oil (CBD) sourced from USA farms, and are available in two flavors.
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FutureCeuticals: Certified Sourcing

FutureCeuticals proudly offers 100% Rainforest Alliance Certified™ ethically sourced coffee fruit ingredients
February 21, 2020
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The Rainforest Alliance is a global network of suppliers that works together with companies, farmers, foresters, communities, and consumers to amplify the voices of farmers and forest communities, improve livelihoods, protect biodiversity, and help people mitigate and adapt to climate change in bold and effective ways. 
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Bodylogix Native Whey Isolate

PRONATIV, a native whey protein, is produced by Lactalis American Group, Inc.
February 19, 2020
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Formulated with 90%  whey protein isolate, the product delivers 25g of protein and 5.7g of naturally occurring BCAAs in peptide form for increased absorption.
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Innophos: Heart Health

Innophos’ Oxyjun Terminalia arjuna aqueous botanical extract helps enhance cardiovascular function and endurance in sports performance of young, healthy exercising adults
February 18, 2020
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Clinically studied Oxyjun® Terminalia arjuna aqueous botanical extract—a matrix of bioactives including polyphenols and glycosides—helps enhance cardiovascular function and endurance in sports performance of young, healthy exercising adults.
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Kemin BetaVia: Immune Support

Kemin BetaVia provides support for healthy immune systems
February 18, 2020
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As seasonal illnesses arise – combined with active and mobile lifestyles – health concerns are dominating global headlines. Kemin Human Nutrition and Health offers natural, plant-based dietary ingredients to help nourish and strengthen healthy immune systems.
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Omya: Fortify with Calcium

Omya offers innovative fortification concepts for all ages—from infants to the elderly
February 18, 2020
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At Vitafoods Europe, mineral ingredients manufacturer and specialty distributor Omya will launch Omyaforte, a highly bioavailable source of calcium suitable for powdered and compressed formulations that target the increasingly aging global population.
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Lycored: Learn About Lycopene

Lycored boosts digital resources to spread the word about lycopene
February 14, 2020
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Lycored has also launched a consumer-friendly one-stop shop at lycopene.com. Full of educational resources, including recipes and facts about the benefits of lycopene, the site features a team of cartoon superheroes called the “Just Health League.”
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Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018