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The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

Honeydrop Beverages, Evo Hemp CBD Lemonade

The CBD market projected to balloon to more than $22 billion in sales by 2022

January 9, 2019

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The new line was conceived and crafted by Honeydrop’s SVP Mareill Kiernan, who is also a certified holistic natural foods chef and health coach.The products will initially be available in Southern California and the New York Tristate area via distributors Los Angeles Distributing and Doras Natural at an SRP of $5.99.

CBD Infused Chill Assorted Beverages

Produced in accordance with a universal K-Cup design, the pods fit in almost all modern single cup coffee makers

January 9, 2019

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Produced in accordance with a universal K-Cup design, the pods fit in almost all modern single cup coffee makers, making it an easily integrated enhancement to any environment, delivering 25mgs of CBD in a tasty favorite beverage at less than $5 per cup.

Sports Nutrition Food & Beverage Category Flexing Its Muscles

Muscle Up: Sports related foods, drinks appeal to more US consumers interested in "active" nutrition.

Lu Ann Williams

January 3, 2019

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Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.

HALO Sport

Each flavor contains 10 calories and 2g of all-natural sugar

January 2, 2019

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The hydration beverage is available at select retailers in New York and Miami for a suggested retail price (SRP) of $3.49 for a 16-ounce bottle and for a SRP of $40 for a 12-pack.

Pure Protein 30g Ready to Drink Protein Shakes

Two flavors pack a high protein punch with less than one gram of sugar

January 2, 2019

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The new protein shakes are available nationwide, and at 140 calories, make it easier than ever to fuel your fitness goals on the go.

Plant-Based Solution for Sports Recovery

BASF uses artificial intelligence to develop PeptAIde, the first plant-based peptide to address sports-related inflammation.

January 2, 2019

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Inflammation—often perceived as pain—is a key concern of active people. It often starts with a feeling of discomfort that might turn into minor pain.

Food Ingredient Solutions: Vitamin E, Non-GMO Project Verified

Food Ingredient Solutions partners with Spain’s BTSA to offer natural, Non-GMO Project Verified vitamin E

December 20, 2018

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BTSA’s Non-GMO Project Certified Nutrabiol E, natural vitamin E is available in different concentrations—from 1,000 to 1,300 International Units, as well as in ester form for products that require greater stability (acetate) or for powder applications (succinate).

2019 Predictions: Flavor & Food Trends

Five Ingredient, Food Trends Driving New Product Development

Health enthusiasts are busy searching for the next new superfood promising to make us better inside and out

Barbara Brueckner Shpizner

December 19, 2018

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Here are five key factors influencing Mattson's product innovation work for its clients.

Tulua Organic Probiotic Wellness Shots

Tulua Probiotic Wellness Shots were formulated based on high consumer interest in digestive and immune health

December 19, 2018

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The probiotic used in the Tulua Probiotic Wellness Shots, bacilius coagulans GBI-30 6086, has been formulated to survive gastric transit 10x more effectively than yogurt cultures.

DNX Grass-Fed Beef & Uncured Bacon Jalapeño Bar

The new whole-food protein bar features 14g of protein and 9g of healthy fats

December 19, 2018

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Made with certified organic spices, grass-fed beef from New Zealand and Australia, and uncured bacon, the bar’s meaty, savory and perfectly spicy taste profile is sure to satisfy hunger cravings.

More Articles Tagged with 'Better for You'

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Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

Texture is what takes a snack from “one of many” to “one of a kind.” In this webinar, you’ll learn how specialty starch-based texturizers can make a sheeted or baked snack’s texture loud and crunchy or light and crispy — and how achieving that just-right texture can help your healthier snack stand out in a competitive marketplace.