Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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Benexia: Fill the Fiber Gap

Chia powder is a cost-effective, clean-labelway to help Americans solve the dietary fiber gap
September 18, 2020
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Five years after the FDA and USDA identified Americans’ significant fiber gap as one of our country’s primary health issues, it appears we’re no closer to solving the problem. The average American consumes just 12g of fiber, less than half of the recommended 30-32g daily amount. 
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Flavorchem: Flavor Trends

Flavorchem talks top flavor trends at conference
September 17, 2020
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Understanding the movements influencing flavor and fragrance trends is critical to navigating changing demands and uncovering new opportunities. Representatives from Flavorchem and Orchidia Fragrances will present at the upcoming “Flavors and Fragrances 2020” conference, which like most tradeshows has now gone virtual. 
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Ritual_BFY_900

Rritual Premium Functional Mushroom and Adaptogenic Elixirs

The debut line features three synergistic blends of Reishi, Chaga and Lion's Mane to support specific health and wellness functions
September 16, 2020
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Made from a proprietary blend of organic mushrooms and time-tested adaptogenic herbs, Rritual's easy-to-mix elixirs are formulated to blend into your daily wellness routine and will be available in three different formulas including Reishi, Chaga and Lion's Mane.
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Highlander Partners to Acquire Hilo Nutrition

Hilo is an emerging and innovative player in the nutrition and wellness category
September 16, 2020
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Highlander Partners, L.P., a middle market private equity firm based in Dallas, announced the acquisition of Hilo Nutrition, Inc. Headquartered in Columbus, Ohio, Hilo is an emerging and innovative player in the nutrition and wellness category.
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Bowl of Chicken Noodle Soup
Sponsored Content

What Makes Bone Broth Good for the Common Cold

A white paper from IDF
September 14, 2020
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This white paper explores the characteristics and properties of chicken bone broth that make it a good choice for anyone suffering from the discomfort, stuffiness, and fatigue that come with the common cold.
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Sugarbreak_900

Sugarbreak: An All Natural Solution for Sugar Reduction and Healthy Blood Sugar Management

The comprehensive system offers proprietary formulations of scientifically-proven, all natural ingredients, backed by more than 20 ingredient clinical studies
September 11, 2020
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Sugarbreak is empowering consumers to proactively achieve better health through a comprehensive, medical community-endorsed system that uses all natural, scientifically-proven ingredients to help manage blood sugar as part of a healthy diet and lifestyle.
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MolsonCoors_900

Molson Coors Introduces Slate of Non-Alcoholic Products

Partnership with L.A. Libations yields company's initial new non-alcoholic beverage
September 10, 2020
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Molson Coors Beverage Company unveiled a new slate of non-alcoholic products that it intends to roll this fall as part of the company’s efforts to expand beyond the beer aisle and reach more consumers seeking better-for-you beverages.
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Elements_4Cans_900

Elements Functional Canned Drinks

The non-carbonated beverages are an addition to a healthy daily routine with only 20-25 calories and 4g of sugar per can
September 9, 2020
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Elements will launch with four functional and tasty flavors to support consumers through the highs and lows of each day; Vitality, Focus Calm, and Sleep are formulated with powerful doses of adaptogens.
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Phenolaeis Functional Coffee

Palm Fruit Bioactive Complex adds cognitive, cardiovascular and sports nutrition support to coffee while enhancing and smoothing the flavor
September 9, 2020
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Phenolaeis, supplier of sustainable Palm Fruit Bioactive Complex (PFBc), is now creating functional coffee with added wellness benefits plus a smoother taste and mouthfeel. 
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IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

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