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Home » Topics » Better for You

Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

Weight Management

The foods and nutrients eaten impact one's weight and satiety.

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ARTICLES

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Microbiome Science & the Demand for Probiotics

The impact of yogurt, probiotics and the gut microbiome has exceeded expectations and been tied to immune function
May 18, 2022
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Consumer interest in fermented foods, immune health and gut health has soared, alongside interest in the connection between gut health and the immune system.


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Exploring the Impact of Gut Microbiome on Human Health

Danone North America awards graduate students $50,000 in grants for work in annual gut microbiome, yogurt and probiotic program
May 18, 2022
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The impact of yogurt, probiotics and the gut microbiome has exceeded expectations and been tied to brain, digestive and immune function. 


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Healthy Snack Company Sees Demand for Probiotics

Consumer focus on wellness concepts like immunity and gut health are here to stay, according to company founder and CEO
May 18, 2022
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New distribution of its all-new Mini Probiotic Fruit Bar Variety Pack at Sam’s Clubs nationwide has contributed significantly to these increases, as That’s it. probiotic products are now available to millions of Sam’s Club shoppers across the country for the first time. 



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Emergen-C Ashwagandha and Apple Cider Vinegar

New varieties provide immune support and have on-trend, natural botanical ingredients
May 18, 2022
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With high potency vitamin C in each new product, consumers are being provided more options for immune health support*. They can experience the goodness of botanicals when they incorporate the new Ashwagandha or Apple Cider Vinegar product within their wellness routine.


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Koe Organic Kombucha, New Cans and Recipe

Inspired by Koe’s California roots, the brand’s new cans shine bright in every color of the rainbow, with an improved recipe delivering a boost of vitamin C, immunity benefits, less sugar, and crave-able flavor
May 18, 2022
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Koe’s new look embraces evolving trends in fashion, art, and pop culture, with a colorful background and distinctive retro “sunset stripes” that nod to the brand's California roots. 


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Innophos: Greater Mineral Absorption

In-vitro studies show absorption advantage of Innophos’ Chelamax zinc bisglycinate
May 17, 2022
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Innophos, a leading international producer of nutritional specialty ingredients and custom formulated solutions, today announced the release of its latest whitepaper that builds upon the foundational work of their previous papers. The new whitepaper presents data from in-vitro digestion studies that show the absorption advantage of Chelamax® zinc bisglycinate.


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Ladder 'Superfood Greens' Supplements

Sports nutrition company created by LeBron James and Arnold Schwarzenegger releases supplement that combins better taste with added probiotics makes superfood greens the top choice for athletes of all levels
May 11, 2022
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Key ingredients in Ladder Superfood Greens include matcha, chlorella, spinach, rhodiola, and organic broccoli and 17 vitamins and vitamins, including Zinc, Magnesium, Calcium, Folate, Biotin, and Iron. 


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L’il Critters Melatonin Supplement

New supplement is designed to support sleep health in children
May 11, 2022
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Melatonin helps to regulate sleep cycles, and the New L’il Critters™ Melatonin, which is recommended for children ages four and up, is specially formulated to help children fall asleep.


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Symrise: Health Actives

Symrise introduces aronia extract and aronia juice powder
May 11, 2022
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The company has filed a patent application for the aronia extract, which has a unique polyphenols profile in addition to strong multiple cellular antioxidant effects. This range expands the diana food™ portfolio of health actives, which forms a part of the Taste, Nutrition & Health segment.


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BOOST High Protein Cinnabon Bakery Inspired Flavored Nutritional Drink

Each serving of the new beverage contains 20g of high-quality protein
May 4, 2022
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Each 8fl-oz serving of BOOST® High Protein Cinnabon® Bakery Inspired Flavored Nutritional Drinks provide 20g of high-quality protein and nutrients.


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Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

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Events

May 24, 2022

The Sweet Life! Sugar Reduction Trends & Technologies for 2022 and Beyond

Mintel research shows that nearly three in five consumers are choosing low-sugar products for their general health and more consumers are seeking natural alternatives. Where are white space opportunities involving sugar reduction? What new technologies present opportunities and challenges ahead? To address these questions, Prepared Foods brings food formulators this exclusive, one-hour thought leadership webinar.

June 23, 2022

Enzymes Offer Numerous Sugar Modification Benefits for Starch-Based Foods From Added Sweetness to Extended Shelf Life, and More

Specialty enzymes are mighty molecules that enable food producers to often make dramatic improvements in their products without having to add multiple ingredients. Amano Enzyme, with over a century of experience developing enzymes for the food industry, recently introduced a trio of enzymes to aid in modifying sugar in starch-based foods. 

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