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The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

Top 10 Nutrition Trends in 2019

Lutein for blue light, mushrooms, green beauty products, and clean ingredient lists are expected to gain ground in the new year

January 18, 2019

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Natural Grocers, America's Nutrition Education Expert, surveyed more than 70 of the company's nutrition experts and pored over the latest research to identify the expected top 10 breakout trends in nutrition and health in 2019.

Arla Foods Ingredients: Better Infant Formula

Arla Foods Ingredients’ new optimized comfort concept for infant formula contains alpha-lactalbumin

January 18, 2019

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The new concept also includes whey protein hydrolysates, which are high-quality proteins that have been broken down by enzymes, effectively meaning they have been pre-digested.

Omya: Healthy Energy

Satisfying multiple demands in one, calcium carbonate from Omya is the ideal base for instant drinks

January 18, 2019

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One of these prototypes is “Omyafit,” an instant drink in sachet portion packaging. It combines several speciality ingredients from the exclusive distribution portfolio with Omya Calcipur®, one of the most concentrated and therefore highly efficient sources of calcium fortification.

SternLife: Ketogenic Nutrition

SternLife’s new keto products are also based on MCT derived from high-quality coconut oil

January 18, 2019

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One example that is becoming more and more popular is ketogenic nutrition. This diet consists of 75% fat, 20% protein and only 5% carbohydrate. It brings about in changes in energy metabolism. Because of the reduced carbohydrates, there is no longer enough glucose available as a supply of energy.

Koia Keto

All of Koia's varieties are vegan, Non-GMO Project verified and free of dairy, soy and gluten

January 16, 2019

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While the ketogenic diet usually relies heavily on meat-based products and savory flavors, Koia Keto provides a unique, plant-based treat packed with 12 grams of protein and no added sugar.

BiomeBliss

The product contains polyphenols and micro-nutrients from blueberries to help to promote the growth of healthy bacteria

January 16, 2019

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The PRE-Biotic powder contain inulin from agave to help control hunger, Beta-Glucan from oats to protect the digestive tract.

Honeydrop Beverages, Evo Hemp CBD Lemonade

The CBD market projected to balloon to more than $22 billion in sales by 2022

January 9, 2019

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The new line was conceived and crafted by Honeydrop’s SVP Mareill Kiernan, who is also a certified holistic natural foods chef and health coach.The products will initially be available in Southern California and the New York Tristate area via distributors Los Angeles Distributing and Doras Natural at an SRP of $5.99.

CBD Infused Chill Assorted Beverages

Produced in accordance with a universal K-Cup design, the pods fit in almost all modern single cup coffee makers

January 9, 2019

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Produced in accordance with a universal K-Cup design, the pods fit in almost all modern single cup coffee makers, making it an easily integrated enhancement to any environment, delivering 25mgs of CBD in a tasty favorite beverage at less than $5 per cup.

Sports Nutrition Food & Beverage Category Flexing Its Muscles

Muscle Up: Sports related foods, drinks appeal to more US consumers interested in "active" nutrition.

Lu Ann Williams

January 3, 2019

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Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.

HALO Sport

Each flavor contains 10 calories and 2g of all-natural sugar

January 2, 2019

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The hydration beverage is available at select retailers in New York and Miami for a suggested retail price (SRP) of $3.49 for a 16-ounce bottle and for a SRP of $40 for a 12-pack.

More Articles Tagged with 'Better for You'

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Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

Texture is what takes a snack from “one of many” to “one of a kind.” In this webinar, you’ll learn how specialty starch-based texturizers can make a sheeted or baked snack’s texture loud and crunchy or light and crispy — and how achieving that just-right texture can help your healthier snack stand out in a competitive marketplace.