Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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CANNABIS PRODUCTS -- FALL 2018

Enticing Cannabis Confections

Legal cannabis candy and confectionery products continue to gain prominence
Crystal Lindell
November 16, 2018
No Comments
“Having a seasoned industry veteran like Beau intimately involved in building Surterra’s business is exciting for the future of Surterra, our patients and the entire medical cannabis industry,” says Jake Bergmann, CEO, Surterra Wellness, Atlanta.
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Heart Healthy Foods In A Heart Shaped Bowl

Legumes, Nuts, Fruits, Whole Grains and Functional Botanicals Pump Up Heart-Health Appeal

Teasing out the nutrition factors that influence heart health is challenging, because the task is complicated by the modern trend toward obesity and sedentary lifestyle
Mark Anthony PhD
November 14, 2018
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Many of the nutritional factors that reduce the risk for heart disease are essential parts of well-known dietary staples. At least, staples for some. Many such foods and ingredients are not necessarily staples in the modern Western diet.
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CANNABIS PRODUCTS -- FALL 2018

Formulating Legal Cannabis Beverages

Product developers need to control processing parameters to ensure peak finished beverage quality
Lindsay Wisener
November 14, 2018
No Comments
When designing and developing a functional beverage, one of the biggest concerns a developer has are the effects that pH, processing and packaging choices will have on the active compounds in the product.
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EVOL Foods Functional Nutrition Bowls

Frozen entree company expands line of nutrition and morning bowls
November 14, 2018
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The company has also added to its lineup of popular breakfast items with four new Morning Bowls that are a good source of protein and packed with flavor.
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Fibersol: Prebiotic Dietary Fiber

Fibersol delivers solutions for more fiber, less sugar and same great taste
November 9, 2018
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The Fibersol line of ingredients is included in the FDA’s list of dietary fibers and can fulfill consumer desires for tasty, fiber-full products that are well tolerated and have demonstrated satiety benefits. 
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Humm Kombucha Ginger Juniper, Raspberry Hops

The new additions capture signature flavors commonly found in the brand’s home in the Northwest with innovative pairings
November 7, 2018
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The new additions capture signature flavors commonly found in the brand’s home in the Northwest with innovative pairings.
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LIFEAID Beverage Co. ImmunityAid

ImmunityAid is available in a 12-fluid-ounce can and provides a blend of key vitamins and nutrients
November 7, 2018
No Comments
ImmunityAid is available in a 12-fluid-ounce can and provides a blend of key vitamins and nutrients which are intended to help boost immune systems and keep consumers fortified.
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IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018