Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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Pharmactive Biotech Products: Mood, Relaxation

Pharmactive Biotech Products, S.L., launches Affron® all-natural, non-GMO Spanish saffron extract in the US market
October 17, 2019
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Affron is standardized to Lepticrosalides®, a complex of bioactive compounds responsible for the beneficial and organoleptic attributes of Affron. The capabilities of this clean-label, synthetic-free, pure plant saffron extract is backed by several clinical studies.
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Way2B Functional Drink with Water-Soluble Plant Sterols

Plant sterols are clinically proven to provide numerous health benefits, such as lowering cholesterol levels and supporting cardiac health
October 16, 2019
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Each bottle of Way Better Water Drink contains one of the two recommended doses of sterol, providing a convenient way for consumers to increase their sterol consumption.
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Nui Foods Keto Friendly Cookies

New cookies contain no added sugar, and are available in four varieties
October 16, 2019
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Originally founded in 2016 in a small kitchen in southern California, Nui brand has since expanded its reach and offers four flavored cookies that can be purchased on www.eatnui.com, including: Peanut Butter, Chocolate Chip, Snickerdoodle and Double Chocolate.
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Comet Bio: Sustainable Appeal

Comet Bio launches upcycled Arabinoxylan PREbiotic dietary fiber ahead of SupplySide West
October 11, 2019
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The plant-based, gluten-free PREbiotic dietary fiber promotes the growth of beneficial bacteria in the gut and helps maintain healthy blood sugar levels at a three grams per serving level. The company’s Arabinoxylan Plant Fiber Extract is fully soluble, making it functional and easy to use in supplements, foods, and beverages.
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Floradapt_900

Kaneka: Body Benefits

Kaneka showcases new probiotics line
October 9, 2019
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Kaneka has an extensive bank of over 1,000 clinical probiotic strains extracted from human origin and fermented food samples which have not been affected by western lifestyle, diet or medicine.
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Nutiva Organic MCT Creamer

Organic superfoods company debuts organic creamer packed with clean, fast burning energy for all-day fuel
October 9, 2019
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Crafted with Nutiva Organic MCT Powder, coconut milk powder and a touch of coconut sugar, Nutiva Organic MCT Creamer contains three grams of MCTs and only one gram of sugar per tablespoon.
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Lilly’s Foods Keto-Cauliflower Hummus

The new Keto line is vegan, gluten free, Non-GMO Project Verified, USDA Organic certified and kosher certified
October 9, 2019
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The Organic Keto-Cauliflower Hummus recipe is created with blended cauliflower, sesame tahini, salt, garlic and olive oil, following Lilly’s Foods’ standard for clean, simple ingredients.
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GaiaHerbs_900

Fertility Support & Nighttime Comfort

Gaia Herbs’ new formulas provide the natural support that women may need at different phases of their life
October 2, 2019
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Rooted in traditional herbalism and science, each formulation features herbs that support a woman during the various phases of her reproductive health journey.
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IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018