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Home » Topics » Better for You

Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

Weight Management

The foods and nutrients eaten impact one's weight and satiety.

Industry Innovations

Product of the Month

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ARTICLES

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Himalaya Wellness Ashwagandha Organic Gummies

The wellness brand introduced blackberry-flavored, vegan Ashwagandha Organic Gummies
September 20, 2023

Himalaya's plant-based Organic Ashwagandha Gummies are made with clinically studied KSM-66 Ashwagandha root extract.


Read More
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Pure Protein Galactic Brownie and Caramel Churro High Protein Bars

Each bar delivers 20g of protein per serving
September 20, 2023

Each bar delivers 20g of protein per serving. They are also gluten free, low sugar and under 200 calories, making them a nutrient-packed alternative to the sugary snacks and desserts that inspired the new flavors.


Read More
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Beneo: Digestive Health

Study shows chicory root fibers selectively increase Bifidobacteria independent of food application, matrix
September 19, 2023

A recently published study conducted by researchers from The Department of Food and Nutritional Sciences University of Reading (UK), in collaboration with the BENEO-Institute, demonstrates that prebiotic chicory root fibers support the selective growth of Bifidobacteria in the human gut, no matter which food application and food matrix in which they are used. 


Read More
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G FUEL Energy Protein Puffs Snack Line with White Cheddar Flavor

The snacks are gluten-free, contain 3g of net carbs per serving and have no artificial preservatives, flavors, or colors
September 13, 2023

G FUEL Protein Puffs are performance-based corn snacks that boasts 17g of protein per 1oz bag. 


Read More
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Moon Juice Mini Dew 2 in 1 Daily Electrolytes + Minerals

The formula combines a pink salt electrolyte with comprehensive minerals for brain function, mood, hormones and recovery
September 13, 2023

The product's microplastic-free Himalayan pink salt electrolyte has 270mg of sodium and chelated forms of potassium and magnesium for optimal daily hydration and easy absorption.


Read More
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A&B Ingredients: Protect Protein Powders

CytoGUARD® OX natural antioxidants extend protein powder shelf life, quality
September 11, 2023

CytoGUARD® OX-WST natural antioxidants are part of the company’s portfolio of natural preservation solutions, which include ingredients providing food safety and shelf life extension. 


Read More
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Herbalife V

New shakes and boosters developed to meet increased consumer demand for plant-based options
September 6, 2023

Herbalife, a health and wellness company and community, introduced Herbalife V, its latest science-based product line, to better support consumers seeking plant-based options to benefit overall health.


Read More
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Age No More, Caffeinated Energy Beverage for Enhanced Vitality

The health and wellness beverage contains urolithin A, resveratrol, red reishi, cordyceps, Lion's mane, and tremella mushrooms
September 6, 2023

Age No More is a caffeinated energy beverage developed by California integrative medicine physician Markus Ploesser, MD that combines the power of caffeine with a carefully curated blend of natural ingredients known for anti-aging properties. 


Read More
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Soylent High Protein Shake Vanilla

The new shakes are made with 30g of complete plant protein, and 28 immune supporting vitamins and minerals
August 30, 2023

Soylent's Complete Protein Shakes are made with 30g of complete plant protein, 28 immune supporting vitamins & minerals, zero sugar, 1,000mg Omega-3, 250 calories of slow-burning carbs, and 60% of the daily recommended value of protein.


Read More
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APOLLO II Hybrid Protein Powder

Unico Nutrition announces the reimagination of its Apollo protein powder alongside precision fermentation pioneer Perfect Day, Inc.
August 30, 2023

Unico Nutrition created a hybrid product, which combines traditional dairy with Perfect Day’s innovative animal-free whey protein.


Read More
More Articles Tagged with 'Better for You'

IMAGE GALLERIES

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Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

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Events

August 2, 2023

The Future of Plant-Based Food Characterization

ON DEMAND: We will discuss a portfolio of analytical instrumentation that helps to accelerate the formulation, development, production and quality control of novel, safe, shelf-stable and great-tasting plant-based foods.

September 28, 2023

Powerful Protein—From All Perspectives

There’s no more dynamic food and beverage ingredient market than that of protein. Join us as Elohi Strategic Advisors Founder, Stephanie Lind, leads an energetic panel discussion of all the emerging trends, twists, and technologies in protein.

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