Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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S&D Coffee & Tea Introduces New Line of Infused Beverages

Eight new fruit-forward drinks satisfy growing demand for better-for-you beverages
July 12, 2019
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Driven by today’s health-conscious consumers, better-for-you beverages are gaining momentum and causing the foodservice industry to invest in expanded beverage options that go beyond conventional soda, iced tea and tap water.
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Malt Products: On-Trend Tastes

MPC’s MaltRite™ malted barley extract gaining attention as base for malt-based energy drinks, ethnic beverages, kombucha and specialty teas, and sports recovery drinks
July 10, 2019
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In addition to the generally heightened interest in plant-based, multi-functional ingredients, malt extract sweeteners also provide sector-specific benefits for a spectrum of beverage-industry items.
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Kayco Introduces Wonder Melon

New beverage is made from 100% organic cold-pressed juice with no added sugar, artificial ingredients, or artificial colorings
July 10, 2019
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Varieties are non-GMO verified, certified Fair Trade, USDA organic, and certified OU kosher (parve).
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Love Plantz Whole Food Drinks

New beverage line contains a balance of proteins, fats, carbohydrates, vitamins, minerals and antioxidants
July 10, 2019
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Whole Food Drinks contain a balance of proteins, fats, carbohydrates, vitamins, minerals and antioxidants.
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Vicks ZzzQuil for Sleep and Stress

The innovations give individuals access to drug-free, non-habit forming products that help people fall asleep naturally
July 2, 2019
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Vicks ZzzQuil PURE Zzzs products contain no artificial flavors and are drug-free, gluten-free, lactose-free, and gelatin-free.
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IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018