Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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Rich Recovery Health Enhancement Drink

Momentum is already building for the clarity-infused mango-flavored energy beverage that boosts brain power
December 5, 2018
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Rich Recovery™ creator Richard Petruziello said that “we are nearing $15,000 in contributions to the site, and we are now stretching our Indiegogo goal to $35,000 in order to create the new fruit punch-flavored drink as well.”
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Nutiva NuMCT USDA Certified Organic Powder Line

The new flavors are uniquely crafted from 100% young organic coconuts and gut-supportive prebiotic acacia
December 5, 2018
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Like Nutiva’s unflavored Organic MCT Powder, the three new Organic MCT Powders serve as creamy alternatives to traditional MCT oil and are gentler on the digestive system.
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Nubrain California Cannabis Beverage

Nubrain contains 10 mg of raw organic cannabis extract and the Neurocellin-patented plant stem cell technology
November 28, 2018
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The cannabidiol beverage comes packaged in 12-ounce PET bottles and is available in select markets for a suggested retail price of $2.50 for a bottle.
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Kemin: Clean Label Solution

Kemin study offers clean label alternative to synthetic antioxidants in cooked frozen meat
November 28, 2018
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Results demonstrated that clean label alternatives such as FORTIUM® RGT12, a blend of rosemary and green tea, prevent oxidation as effectively as synthetic options, while maintaining higher scores with sensory panelists.
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BENEO: Balanced Energy

BENEO’s Palatinose™ acts as a necessary energy source for the body during activity
November 26, 2018
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With an impressive 29% increase in the number of product launches carrying some kind of sports claim during the past two years, it’s clear that many manufacturers are helping consumers lead healthier, more active lives. 
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FDA Authorizes Qualified Health Claim for Oils High in Oleic Acid

Food companies with existing products which meet FDA requirements can consider adding the health claim to labels of foods made with the ingredient
November 26, 2018
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High oleic soybean oil oleic acid levels exceed 70% and can go as high as 75%, and the oil is lower in saturated fat compared to some other high-stability oils commonly used in food production.
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CANNABIS PRODUCTS -- FALL 2018

Navigating Cannabis Industry Legislation

The cannabis edibles and beverages industry has begun to establish regulatory underpinnings, but much work lies ahead
Douglas J. Peckenpaugh
November 21, 2018
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Many members of the traditional food and beverage industry—in both manufacturing and from the supply chain—have been reluctant to enter the market due to incongruences related to federal vs. state legal status, the unfamiliarity of the territory, restrictive banking options for legal cannabis businesses, limits imposed on advertising and social media, and other hurdles.
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Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018