Better for You
%{topic} RSS FeedSubscribe

Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

Jamba Vanilla Blue Sky Smoothie
2019 FOODSERVICE NEW PRODUCTS ANNUAL | BEVERAGES

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Modern consumers have holistic views of wellness that include emotional and environmental wellbeing.
Holly McHugh
August 14, 2019
No Comments
Foodservice operators have a lot of opportunity to appeal to various need states by offering beverages that are healthier, create a unique experience, reduce environmental impact, or incorporate all three for the "holy grail" of menu options.
Read More
Mati_900

MATI Energy Drink

New energy drink contains a blend of organic fruit juices, natural flavors and craft-brewed guayusa
August 14, 2019
No Comments
MATI Energy is available in three new zero calorie flavors: Raspberry Mint, Lemon Ginger and Grapefruit.
Read More
PB2_PrePro_900

PB2 Foods Peanut Powder with Prebiotics & Probiotics

PB2 with Pre + Probiotics contains 6g of plant-based protein per 13g serving
August 9, 2019
No Comments
The prebiotic found in PB2’s newest product, inulin, is a soluble dietary fiber that provides both functional and nutritional benefits, such as fiber fortification and the facilitation of calorie and sugar reduction. Inulin also promotes overall digestive health and enhances calcium absorption.
Read More
DayOne_CBD_900

Day One CBD Sparkling Water

CBD is a hemp-based extract adaptogen with a number of potential health benefits
August 7, 2019
No Comments
CBD is non-intoxicating and is legal throughout the United States. CBD is a hemp-based extract adaptogen with a number of potential health benefits, including increased energy levels, pain relief, improved focus, and anxiety relief.
Read More
Annex_Ardent19_900

Ardent Mills: On-Trend Tastes

Grains and plant-based ingredients from Ardent Mills and The Annex by Ardent Mills™ support key industry priorities
August 7, 2019
No Comments
At this year’s event, held in early June in New Orleans, Ardent Mills and The Annex by Ardent Mills (the Annex) showcased how grain-based innovations can lead the food industry by identifying, sourcing, growing and pioneering leading-edge ingredients. 
Read More
Herbalife24_900

Herbalife24 Sports Product Line

New Branched-Chain Amino Acids (BCAAs) provide a clean and convenient option for fitness enthusiasts and bodybuilders
July 31, 2019
No Comments
During workouts – primarily strength training – lactic acid builds up in the body’s muscles, causing soreness, which can make it difficult for some people to continue pushing forward.
Read More
Teonic I Love My Gut
Retail State of the Industry | Beverages

Beverage Trends Abound at Natural Products Expo West

Plant-based beverages, sparkling drinks and sports & energy products topped the list of highlights at the 2019 convention.
July 24, 2019
No Comments
This year's Natural Products Expo West drew a record-setting 86,000 attendees and more than 3,600 exhibiting companies this March at California's Anaheim Convention Center.
Read More
ProMeal_19_900

Probar Meal On-The-Go Bar Varieties

The newest additions to the line boast at least 9g of protein per serving, and are 100% plant-based
July 24, 2019
No Comments
PROBAR® offers a robust line of plant-based performance foods, including Meal On-the-Go, Protein (formerly Base), Bite, Bolt Energy Chews, Nut Butters and live Probiotic Bars.
Read More

IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018