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The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

2019 Predictions: Botanicals

Botanicals Keep Growing in Food Product Development

Flavor and health are driving an herbal renaissance

Kerry Hughes

December 12, 2018

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Last fall, the American Botanical Council (ABC) reported that annual herbal supplement sales grew past the $8 billion mark in 2017, effectively doubling since 2000.

Hoist Electrolyte Water

New varieties include Watermelon, Strawberry Lemonade, Dragon Fruit and Orange

December 11, 2018

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Available starting Feb. 1, Hoist is a balance of electrolytes, carbohydrates and water for rapid hydration, the company says.

Quest Nutrition Expands Product Portfolio

New lines include bars, tortilla-style protein chips, and pizza

December 11, 2018

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The Chase team started with the logo, using a bold, sans-serif font and making the custom “Q” slightly larger. Design exploration revealed that the original signature letter “E,” designed as 3 floating bars to signify energy and movement, was the most memorable component, so it was adapted to work with the other letters.

High-protein, Low-Calorie and Low-Fat Premium Beef Snacks

THRIVE BITES premium dried beef bites are available in three flavors

December 5, 2018

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THRIVE BITES contain no preservatives, no fillers, and no added hormones or antibiotics. Just whole muscle beef brisket in three flavors: Black Pepper & Sea Salt, Savory Garlic and Sweet & Spicy.

Rich Recovery Health Enhancement Drink

Momentum is already building for the clarity-infused mango-flavored energy beverage that boosts brain power

December 5, 2018

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Rich Recovery™ creator Richard Petruziello said that “we are nearing $15,000 in contributions to the site, and we are now stretching our Indiegogo goal to $35,000 in order to create the new fruit punch-flavored drink as well.”

Nutiva NuMCT USDA Certified Organic Powder Line

The new flavors are uniquely crafted from 100% young organic coconuts and gut-supportive prebiotic acacia

December 5, 2018

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Like Nutiva’s unflavored Organic MCT Powder, the three new Organic MCT Powders serve as creamy alternatives to traditional MCT oil and are gentler on the digestive system.

Nubrain California Cannabis Beverage

Nubrain contains 10 mg of raw organic cannabis extract and the Neurocellin-patented plant stem cell technology

November 28, 2018

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The cannabidiol beverage comes packaged in 12-ounce PET bottles and is available in select markets for a suggested retail price of $2.50 for a bottle.

Lean Body Ready-to-Drink Mint Chocolate Protein Shake

The Lean Body Ready-to-Drink Protein shake contains 0g sugar, 5g of fiber, and packs in 40g of high-quality protein

November 28, 2018

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The Lean Body® Ready-to-Drink Protein Shake comes in 17-ounce resealable environmentally-friendly Tetra Pak cartons that "Protect What's Good.™"

Kemin: Clean Label Solution

Kemin study offers clean label alternative to synthetic antioxidants in cooked frozen meat

November 28, 2018

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Results demonstrated that clean label alternatives such as FORTIUM® RGT12, a blend of rosemary and green tea, prevent oxidation as effectively as synthetic options, while maintaining higher scores with sensory panelists.

CANNABIS PRODUCTS -- FALL 2018

Package Design for Particular Consumers of Cannabis

Trends in cannabis packaging that target a luxury-driven market segment

Douglas J. Peckenpaugh

November 26, 2018

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Laurel Gregory, creative director at The Hybrid Creative, recommends brands use a method she calls “Be, Do, Say” in order to remain authentic and avoid common pitfalls.

More Articles Tagged with 'Better for You'

IMAGE GALLERIES

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

Texture is what takes a snack from “one of many” to “one of a kind.” In this webinar, you’ll learn how specialty starch-based texturizers can make a sheeted or baked snack’s texture loud and crunchy or light and crispy — and how achieving that just-right texture can help your healthier snack stand out in a competitive marketplace.