Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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Ancient Nutrition New Line of SBO Probiotics

The new probiotics are organic fermented blends of superfoods formulated specifically to support gut health and immune system health
May 27, 2020
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The line provides consumers with a new shelf-stable, high-quality supplement comprised of prebiotics, probiotics and postbiotics in one convenient form.
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FRISKA Digestive Enzyme Blends

Next-level digestive enzymes perform vital functions, like breaking down food, eliminating toxins, and even building muscle to amplify healthy habits
May 27, 2020
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Based on the insight that 70-80% of the body's immune cells reside in the gut, FRISKA's proprietary blend of digestive enzymes and a clinically-proven probiotic anchor each of the unique formulations. 
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Kate Farms Names New Leadership

Casey Bauer to take on role as executive vice president of product and operations
May 22, 2020
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Kate Farms, a plant-based medical nutrition leader, announced Christopher (Casey) Bauer as executive vice president, product and operations. In this newly created position, Bauer will lead an outstanding team and oversee supply management, procurement, manufacturing, distribution and quality in addition to product development and innovation for Kate Farms' rapidly growing business. Bauer will be based at the company's headquarters in Santa Barbara.
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Comet Bio: Proven Prebiotic

Comet Bio announces positive clinical trial results for its prebiotic Arrabina™
May 20, 2020
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Comet Bio announced successful completion of its randomized, placebo-controlled, crossover clinical trial evaluating the gastrointestinal (GI) tolerability and prebiotic effects of its Arabinoxylan Plant Fiber Extract, Arrabina™. Results reveal that consumers can take up to 12g per day of ArrabinaTM with no negative gut or bowel reaction. The study also found that Arrabina™ promotes the growth of bifidobacteria, confirming its prebiotic function.


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BENEO: Better Carbs

Consumer insights confirm that BENEO’s Palatinose meets consumer demands for an alternative carbohydrate
May 20, 2020
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US consumers recognize that not all carbohydrates are alike. In a recent survey conducted on behalf of BENEO, it was shown that consumers differ in their perspectives between various kinds of carbohydrates and are aware of alternative sugars. In fact, half of US consumers believe carbohydrates that are more slowly released are better for health.
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REBBL Keto Elixirs

Organic, plant-based beverage brand expands offerings with new elixirs that include reishi, ashwagandha, and maca ingredients
May 20, 2020
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Made with real, ethically sourced ingredients, these balanced REBBL Keto Elixirs deliver macros that adhere to the recommended ratios for a lifestyle in ketosis. Each bottle offers 75% fats from coconut medium chain triglycerides (MCTs), 20% plant-based protein, and 5% net carbohydrates.
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Muniq Balanced Nutritional Shakes

Nutrition brand is poised to help people transform health through the gut, improve blood sugar control and strengthen immunity
May 20, 2020
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With a "food as medicine" ethos, Muniq's first line of products are balanced nutritional shakes powered by resistant starch, a unique class of prebiotic fiber, to strengthen gut health.
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CBD Living Immune Boost

New supplement contains 10 mg of nano-CBD combined with vitamins B,C, D, and zinc
May 20, 2020
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CBD Living Immune Boost is vegan, gluten-free, caffeine-free, zero-sugar, THC-free and non-GMO, and is specially formulated with a neutral pH vitamin C for those with a sensitive digestive system.
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Pharmactive’s New Generation of Aged Black Garlic Shows Cardioprotective Effects

Black garlic is a whole raw garlic bulb that has been fermented under controlled temperatures and relative humidity
May 14, 2020
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An in vivo animal study revealed that aged black garlic extract (Pharmactive Biotech Products, S.L. ABG10+®) containing S-allyl-cysteine (SAC) and polyphenols could help promote vascular health. ABG10+, a Nutraingredients Asia Award-winning proprietary black garlic extract formulation, demonstrated that supplementation with this unique compound could help maintain proper cardiovascular function, balance lipids, and decrease the risk of atherosclerosis.
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Naturex Flowens: Urinary Health

Naturex Flowens whole cranberry urinary health formula named “Healthy Aging Ingredient of the Year”
May 14, 2020
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Flowens®, Naturex’s patented natural formula for urinary health, was named “Ingredient of the Year – Healthy Ageing” at the 2020 NutraIngredients Awards. Flowens® taps into growing consumer demand for non-pharmaceutical, natural solutions that address urinary symptoms.
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IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018