Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

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Victory Nutrition International PerformLyte

Electrolyte and phytonutrient formula promotes immunity, hydration, proper pH, strength, endurance, and recovery
August 5, 2020
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PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.
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Gaia Herbs USDA Certified Organic Black Elderberry Gummies

New gummies are vegan, dairy-, gluten-, and soy-free
August 5, 2020
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Gaia Herbs, a natural herbal products brand, announced the extension of its Black Elderberry line with three new efficacious USDA Certified Organic immune health products: Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies, and GaiaKids® Everyday Elderberry Gummies.
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Stauber Ingredients: Joint Health

Marigot, Stauber offer Aquamin Plus for next generation of joint health products
August 4, 2020
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Stauber Ingredients, part of Hawkins Inc., will begin producing and distributing Aquamin Plus, a new ingredient for next generation of joint health products.
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Pharmactive: Eye Health

Pharmactive’s affronEYE saffron extract could help reduce the risks of long-term blue-light induced eye injury
July 30, 2020
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In a digital era, the increasing dependence on screens and technology particularly among gamers is prolonging exposure to blue light. Madrid-based nutraceutical experts Pharmactive Biotech Products S.L.’s offers its proprietary affronEYE® saffron ingredient, a fast-absorbing antioxidant that can potentially address the negative impacts of blue-light exposure including Gamer Eye Syndrome and provide overall support to eye health.
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SweeGen: Reduce Sugar

SweeGen offers sugar reduction solutions in Australia and New Zealand with FSANZ Approval of next-generation Stevia Sweetener Reb E.
July 30, 2020
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Sugar reduction solutions company SweeGen announced Food Standards Australia, New Zealand (FSANZ) has assessed and approved Bestevia® Reb E stevia sweetener as a food additive, stated in Application A1183, published on July 28, 2020.
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Liquid I.V. 'Yummy' Hydration Multiplier Flavor

Wellness Brand continues celebrity rollout series of oral hydration solutions
July 29, 2020
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Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.
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Zhou Nutrition Functional Water Enhancers

New product line offers options to support hair health, stress management, cognition
July 29, 2020
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Zhou Nutrition Water Enhancers are available in six natural flavors, and support a variety of wellness needs, from hair and skin health, to memory, and management of occasional stress.
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Beverage Market Outlook 2020

The US food and beverage industry have managed to balance losses in the foodservice sector with gains on the retail side
July 28, 2020
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In the brand new report US Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, market research firm Packaged Facts forecasts that sales of major beverage categories will increase from $150 billion in 2019 to more than $160 billion by the end of 2020 and will eventually exceed $170 billion in sales in 2024.
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IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

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