Better for You
%{topic} RSS FeedSubscribe

Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

WokeBar_900

4Th & Heart Protein Collagen Woke Bars

WOKE bars are free of soy, sugar alcohols, palm oil, gluten, inulin and lactose
September 18, 2019
No Comments
4th & Heart continues to revolutionize the ways in which consumers integrate ghee into their daily lifestyles with a the decadent protein, energy and collagen WOKE bars.
Read More
DolCas_Biotech_900

DolCas Biotech: Tripeptide Collagen

DolCas Biotech debuts highly bioavailable, low-dose, tripeptide collagen hydrolysate
September 17, 2019
No Comments
Through a pioneering licensing deal, Dolcas makes this uniquely efficacious “beauty-from-within” ingredient available to US consumers at a low, clinically supported daily dose of just 1g. Morikol will be featured at this year’s SSW Expo in Las Vegas, Booth #6675.
Read More
LonoLife_KetoBroth_900

LonoLife On-The-Go Solution for Keto Nutrition

Bone Broth Brand launches high-protein, high-fat keto chicken bone broth for active lifestyle consumers
September 13, 2019
No Comments
Focused on providing a keto-friendly option, LonoLife offers an on-the-go solution for consumers seeking nutrient-rich food to match their lifestyle.
Read More
HyVida_900

HyVIDA Hydrogen Infused Sparkling Water

New beverage has a lighter bubbly taste, smoother finish and less acidic burn
September 11, 2019
No Comments
HyVIDA contains three ingredients (carbonated water, magnesium, and added hydrogen gas), no calories, no sugars, no sweeteners and no caffeine, and is available in three varieties: Pure, Organic Raspberry, and Organic Lemon Lime.
Read More
PureCircle_ZeroAdded_900

PureCircle Zero Added Sugar Gourmet Ice Cream

New ice cream contains zero added sugar and is sweetened with plant-based Stevia
September 4, 2019
No Comments
The launch of the new ice cream – with the company’s name on the labels -- demonstrates PureCircle’s confidence in the great taste of its next generation non-GMO stevia sweeteners.  They are an important break-through. The capabilities of these sweeteners and the company’s unique expertise in formulating with them are what make possible the delicious ‘PureCircle’ ice cream.
Read More
Evn_CBD_900

Evn CBD-Infused Products

Evn CBD uses broad-spectrum CBD sourced from organic US hemp farms
September 4, 2019
No Comments
Evn's flagship product is their fruit-flavored gummies, made with clean ingredients and organically sourced CBD. It contains sugar, gelatin, citric acid, organic broad-spectrum CBD, natural flavoring, natural coloring and coconut oil.
Read More
FrutaromSoy1_900

Frutarom: New Organic Option

Frutarom’s Organic SoyLife Complex, high-daidzein soy isoflavone complex is sustainably produced with zero waste
September 3, 2019
No Comments
SoyLife Complex is standardized in isoflavones purely through natural selection and is particularly high in concentrations of daidzein, one of the most active constituents in soy recognized for its powerful antioxidant and phytoestrogenic properties.
Read More

IMAGE GALLERIES

Smart Flour Foods Snack Bites

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018