Better for You
Subscribe

The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

Phenolaeis First Date’s Date & Oat Bites

The chewy granola bites are gluten-free, non-GMO and trans-fat free

May 11, 2021

No Comments

Phenolaeis recently introduced First Date’s Date & Oat Bites, a clean label chewy granola product – available for private labeling – with best-in-class ingredients that immediately serves consumers’ unmet wellness needs.

Life's Gum, Formulated to Help Reduce Brain Fog

New gum contains cognitive benefits from chewing paired with immunity support ingredients

May 5, 2021

No Comments

The immune support and cognitive benefits from chewing Life's Gum® may help people with mild anxiety and frustrating "brain fog."

ZOA Energy Drink

Molson Coors Beverage Company to serve as exclusive distributor

May 5, 2021

No Comments

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

Laird Superfood Acquires Picky Bars

Picky Bars will become part of the Laird Superfood omnichannel platform, expanding Picky Bars distribution nationwide

May 4, 2021

No Comments

Picky Bars, the makers of nutritionally balanced energy bars, performance oatmeal, and performance granola, announced that it has joined forces with Laird Superfood, an industry leader of plant-based superfood products to provide plant-based real food products that are as good for the earth as they are for the people eating them.

SternVitamin: Immune Health

SternVitamin offers micronutrient premixes for many applications

April 29, 2021

No Comments

“In Tune with Immune” is one of Innova Market Insights’ Top Ten Trends 2021. As this market research institute reports, six out of 10 consumers worldwide are looking for foods and beverages that support the immune system.

Juvenescence Metabolic Switch

The new drink is an evidence-based, breakthrough C6 Ketone Di-ester beverage that puts consumers in ketosis to promote a healthy metabolism

April 28, 2021

No Comments

Juvenescence Ltd., a life sciences company focused on modifying aging and increasing human health span and longevity, announced the launch of its first product. Metabolic Switch is an evidence-based, breakthrough C6 Ketone Di-ester drink that, once consumed, puts the consumer in ketosis to promote a healthy metabolism.

Rebellious Infusions Pure Energy Infusions

With ingredients like organic green tea and monk fruit, Pure Energy offers energy without the crash

April 28, 2021

No Comments

Rebellious Infusions launched Pure Energy Infusions, a premium range that maintains a high antioxidant level of 100mg as well as 100mg of caffeine per serving. Powered to increase a sense of alertness and enhance focus without the energy crash often synonymous with caffeinated beverages, the company launched three new flavors: Marvelous (Mango), Tenacious (Tangerine), and Courageous (Cherry).

Dry Non-Alcoholic Ready-To-Drink Botanical Bitters & Soda

New zero-proof craft cocktail line combines botanicals, herbs and citrus for a fresh option

April 28, 2021

No Comments

DRY Soda Co. debuted a ready-to-drink, zero-proof craft cocktail: Botanical Bitters & Soda. Available in three distinct flavors – Aromatic, Bright/Herbal and Sweet/Spicy – the beverages deliver flavor complexity and depth without the alcohol, all inspired by the ritual of craft mixology.

Univar & Novoenzymes: On-Trend Tastes, Applications

Univar and Novoenzymes will supply enzymes, microbioal process aids to high-performance food, beverage categories

April 27, 2021

No Comments

Univar Solutions Inc. and Novozymes announced a new agreement to expand the partnership into the United States and Canadian food ingredients markets. The new food ingredients agreement takes effect May 1, 2021, one month after the companies announced an exclusive agreement expanding the partnership into the United States and Canadian beverage production, homecare, and industrial cleaning markets.

PB Leiner: Collagen—Still Climbing

New report identifies collagen’s huge scope for further growth

April 22, 2021

No Comments

Collagen’s star is rising fast—but is it just a passing trend? Not according to industry experts, who say that the protein is set to become a major force in the health ingredients category.

More Articles Tagged with 'Better for You'

IMAGE GALLERIES

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

In this webinar, we will cover how you can utilize small scale extrusion to rapidly create a unique high moisture meat analog product through changing extrusion conditions and blending different types of protein.