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Home » Topics » Better for You

Better for You
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Better for You
The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

Weight Management

The foods and nutrients eaten impact one's weight and satiety.

Industry Innovations

Product of the Month

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ARTICLES

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Moonstone Stone Stopper Kidney Stone Prevention Gummy

The product is available in supplement capsule, gummy, and ready-to-mix (RTM) beverage powders
August 17, 2022
No Comments

With clinically significant amounts of alkali citrate, Stone Stopper™ gummy is an alkali citrate gummy that prevents kidney stones.  


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RDCL Superfoods Super Cocoa Powder

Along with the new powder supplement, the company introduced Radical Elements Superfood Blends for immunity and energy benefits
August 17, 2022
No Comments

The product generates a chocolate-y taste from premium cacao), and also contains ingredients such as pea protein, ancient grains and seeds.


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Barbara Brueckner Shpizner

Podcast | Immunity Innovation

August 12, 2022
One Comment

Prepared Foods Editor Bob Garrison talks immunity-focused products and ingredients with Barbara Brueckner Shpizner, Vice President, Innovation at Mattson, a third-party innovation consultant in Foster City, Calif.


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RŌMR Wellness Shots

The new line is a dietary supplement, packed with a synergistic blend of natural ingredients
August 10, 2022
No Comments

Designed for the active lifestyle, each of the six all-natural shots were developed to produce a specific outcome for consumers, including Energy, Immunity, Digestion, Focus, Hydration and Sleep.


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Four Sigmatic Think Cold Brew Ground Coffee for Focus and Relaxation

The new coffee combines a coarse grind of 100% organic fair-trade Arabica coffee beans with functional mushrooms
August 10, 2022
One Comment

Four Sigmatic, the functional coffee pioneer known for upgrading everyday essentials with nutrient-dense ingredients, launches Think Cold Brew Ground Coffee to support cognitive function and mental well-being to satisfy cold brew drinkers year-round. 


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Flavored, Enhanced Waters Have Consumers Bubbling with Enthusiasm

New innovations include unique flavors and functional ingredients that offer consumers an expansive range of liquid options
Erin Costello
August 9, 2022
2 Comments

Crafting a flavored water, even in its most basic form, comes with its own set of challenges. Formulating a non-carbonated flavored water can often be tricky for R&D teams designing a product that balances defined ingredient profiles with a holistically pleasant drinking experience.


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Keto Krisp Dark Chocolate Almond Sea Salt Bar

Each bar contains 11g of protein, 8g of fiber, 4 net carbs, and only 2g of sugar
August 3, 2022
No Comments

The new Dark Chocolate Almond Sea Salt flavor is a crispy take on a classic combination of rich dark chocolate complemented by a hint of sea salt and almonds.


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Naked Juice Antioxidants Mighty Berry

The new ready to drink beverages contains vitamins A, C, E
August 3, 2022
No Comments

Naked Juice, a brand of Tropicana Brands Group, announced the launch of its new product: Naked Antioxidants Mighty Berry, an excellent source of antioxidants to support immune function, according to the company. 


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Foods and Beverage Developers Feed a Growing Interest in Nutrition for Babies and Toddlers

Avoiding certain foods can put young children at risk for not getting critical nutrients like protein, niacin, and vitamins
Leslie levine
Leslie Levine
July 28, 2022
No Comments

More than ever before, today’s parents, especially Millennials, are paying particular attention to the foods and beverages they give their babies and toddlers.


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vitafusion 2-in-1 Multi + Gummies

Vitamin company partners with brand ambassador Tiffany Haddish to launch chewy multivitamin
July 27, 2022
No Comments

vitafusion™ introduced Multi + Immune Support, a 2-in-1 gummy vitamin that is a daily multivitamin and includes Vitamin C and Zinc for immune support. 


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More Articles Tagged with 'Better for You'

IMAGE GALLERIES

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Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

EVENTS

Webinar Sponsored

9/14/22 to 9/14/23
Contact: Meg M.

Sensational Snacking: Differentiate ‘Better for You’ Snacks With Natural Colors

This webinar will give you an in-depth look at how to choose the right color for your product and process.

Read More
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Mars 2022 Halloween Candy

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Better Viscosity Measurement Webinar


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Events

August 30, 2022

Liquid Engineering! Better Viscosity Measurement Benefits Food, Beverage R&D

Viscosity measurement is essential to developing a wide range of liquid to semi-solid applications, including soups, sauces, beverages, starches, and flours. With product variability, it can become difficult for processors to best determine the appropriate device for viscosity measurement. This webinar helps food and beverage formulators understand the application of a universal viscosity measuring device.

September 12, 2022

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Prepared Foods’ New Products Conference delivers the industry’s most focused look at food & beverage innovation—from consumer insights, product and packaging trends to the new tastes and latest technologies (e-commerce, artificial intelligence, etc) impacting R&D.

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Favorite Products: July 2022

Which is your favorite new food & beverage product introduction from the past 30 days?
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Accelerating New Food Product Design and Development, 2nd Edition

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