Better for You
Subscribe

The mission of Better for You editorial is to provide solutions for the development and marketing of nutritional products such as functional foods, dietary supplements and other nutraceuticals. Subjects covered include business-challenging issues involving ingredient use, consumer trends, news, regulations, and science-based research.

Topics

Functional New Products

This section highlights new food and beverage products, as well as supplements, vitamins and minerals (all distribution channels) that promote functional nutrition and health benefits.

Functional Ingredients

This section presents health news, new ingredients, research and new products as classified by functional ingredient type. These ingredients include antioxidants; bioactives; botanicals; dietary fiber & prebiotics; fruits, nuts & vegetables; grains & seeds; minerals, nutritional lipids, fats & oils; probiotics; proteins, collagen, amino acids & peptides; and vitamins & vitamin-like products.

Functional Benefits

This section presents health news, new ingredients, research and new products as classified by functional health benefit. Benefit categories include bone, joint & cosmetic health, cancer risk reduction, cardiovascular health, cognitive & mental health, diabetic health, digestive health, energy & sports performance, immunity enhancement, weight management. There is a “general health” category as well as category for products formulated especially for men, women or children.

ARTICLES

MegaFood Certified Glyphosate Residue Free Chewable Multivitamins

Supplement brand showcases shelf-stable probiotics uniquely crafted to support overall digestive health

March 20, 2019

No Comments

For people who have trouble taking tablets or prefer the convenience of a multivitamin in a great-tasting form, MegaFood now offers an option that helps to fill unwanted gaps in daily nutrition while promising the simplest delivery method.

Tretap CBD Infused Organic Tree Water

Tretap is made in Vermont by seventh generation family maple growers

March 20, 2019

No Comments

The low calorie, sparkling alternative to soda is naturally sweetened with a touch of anti-oxidant rich, organic maple syrup.

EVOLVE Protein & Greens

The new product line is made with pea protein, providing 20g of plant-based protein for sustained energy

March 19, 2019

No Comments

EVOLVE® Protein & Greens are made with pea protein, providing 20g of plant-based protein for sustained energy to help support active lifestyles.

BI Nutraceuticals: Functional Benefits

BI Nutraceuticals showcases protein, apple cider vinegar powder, and more

March 18, 2019

No Comments

BI’s Apple Cider Vinegar Powder contains 4%-10% Acetic Acid and acts as a substitute for liquid ACV in beverages, dry mixes, seasoning blends, etc. Apple Cider Vinegar is one of the trendiest ingredients in beverage applications this year. BI also complemented its Apple Cider Vinegar with beet lemonade to offer a pleasant and delicious taste format at SCiftS.

Fermented Beet Juice: A Clean Label Ingredient with Attractive Health Benefits

On-Trend Flavors and Health Benefits that Appeal to Consumers Across Generations

March 18, 2019

No Comments

For brands looking to tap into consumers' desire for unique taste experiences and focus on healthy lifestyles, fermented beet juice addresses the increasing consumer interest in fermented flavors.

CANNABIS PRODUCTS | MARCH 2019

Best practices for developing legal cannabis beverages

With so many benefits, it’s easy to see why hemp-derived ingredients like CBD are finding their way into so many beverages.

Lindsay Wisener

March 13, 2019

No Comments

The Farm Bill's recent passing gives a green light for products to include hemp extracts. The legalization of hemp couldn’t come at a better time, as functional beverages—especially those deriving their benefits from plant sources—are rising in popularity.

Bonafide Provisions Keto Broth

Organic Bone Broth is made with MCT Oil & High-Quality Fats in Convenient, Heat-and-Go Cup

March 13, 2019

No Comments

The Certified Organic Keto Broth is gluten- and grain-free and made with Bonafide Provisions' best-selling pasture-raised, organic bone broth, MCT oil, and quality fats.

Navitas Wellness Shots, Superfood Latte Mixes

The launch signifies the company's longstanding commitment to offering the latest in plant-based nutrition

March 12, 2019

No Comments

CBD (cannabidiol) – the non-psychoactive naturally occurring cannabinoid found in the hemp plant – is thought to have immense health benefits, including alleviating pain, reducing stress and decreasing inflammation.

Brainiac Kids Whole Milk Yogurt

New yogurt for kids provides key nutrients to nourish developing brains

March 6, 2019

No Comments

Created by parents, pediatricians, nutrition scientists and neurologists, Brainiac™ Kids is poised to disrupt the nearly $1.5 Billion a year kids yogurt category by meeting growing consumer demand for healthier yogurt options with important added benefits.

Koios Fit Soda Line

Fit Soda has zero sugar, electrolytes will be made naturally, and infused with branched-chain amino acids

March 6, 2019

No Comments

A functional beverage is a drink augmented with nutrients, supplements, or both to provide a health benefit to the consumer.

More Articles Tagged with 'Better for You'

IMAGE GALLERIES

Better-For-You Boom

Consumers, especially Boomers and increasingly members of Generation X, are seeking food and beverage products that feature functional benefits. To establish communication with these consumers, marketers have adopted the term “better-for-you” to describe new products that may provide one or more specific health benefits.

Here is a list of better-for-you products launched in the last six months.

Posted: January 12, 2018

Texture is what takes a snack from “one of many” to “one of a kind.” In this webinar, you’ll learn how specialty starch-based texturizers can make a sheeted or baked snack’s texture loud and crunchy or light and crispy — and how achieving that just-right texture can help your healthier snack stand out in a competitive marketplace.

You’ve made the decision to go with plant-based nutrition in your product. But if you’re like most people, you’ve struggled with the issues it presents in formulating a great product – particularly at higher protein levels or in gluten-free applications.