Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Breaking News

Girls, Boys and Alcohol

August 23, 2005
Prepared Foods August 23, 2005, enewsletter

Girls are moving further and further away from sugar and spice and everything nice.

Last year, researchers and teachers reported an increase in bullying behaviors among kindergarten and preschool girls. This week, a survey released by the American Medical Association (AMA) says teenage girls are more likely than boys to obtain alcohol illegally.

That girls are laying claim to behaviors once the exclusive domain of boys is not entirely bad, but turning to violence and alcohol probably is not anyone's idea of progress.

"This is a wake-up call," says AMA president Edward Hill, a family physician from Tupelo, Miss.

The survey also shows that girls are more likely than boys to get alcohol from parents, including from parents of friends. Hill speculates it is harder to turn down a request from a girl. "Parents see it as more innocuous," Hill says.

Psychiatrist/psychologist Duncan Clark, director of the Adolescent Alcohol Research Center at the University of Pittsburgh, says the AMA findings are consistent with a trend that has largely gone unnoticed: Girls and boys are becoming more similar in their alcohol use. He cites a 2004 nationwide survey of eighth- and ninth-graders showing girls were more likely than boys to binge -- that is, drink at least five drinks, usually beer, within a two-hour period.

The AMA commissioned the survey of 701 teens in the wake of research that shows the human brain does not stop growing until 21 or 22, and that alcohol consumption can alter or retard that growth, including memory and test-taking ability.

"Think SATs," says David Jernigan, research director for the Center on Alcohol Marketing and Youth at Georgetown University.

Damage to the brain is real for boys and girls, but a girl who drinks is at greater risk -- and not just for the obvious reasons of tarnished reputation, sexual misconduct, unwanted pregnancy, or sexually transmitted disease. The way the female body processes alcohol makes girls more susceptible to alcohol poisoning, hepatitis B, and liver and heart disease, and also affects menstrual cycles and fertility, says Hill.

"A reasonable goal for parents is to delay that first drink for as long as possible: 16 is better than 14; 18 is better than 16, and 21 is better still," says Jernigan.

Many parents apparently doubt their influence. At least that is one explanation Clark offers for the finding, which surprises him, that parents are more likely to supply alcohol to girls.

"Parents seem to think the only choice is between supervised drinking and unsupervised drinking. That is a fallacy, and it is dangerous," he says, because it leads girls to conclude there is such a thing as "safe" drinking.

The findings also raise a critical question: Why are girls today more interested in alcohol than they used to be? There' is no research on this yet, but there is speculation:

Girls start getting messages about drinking at very young ages. Colby College gender researcher Lyn Mikel Brown says girls grow up thinking drinking is normal and glamorous, because messages about alcohol are all around them from a young age: toys like Bratz dolls and My Scene Barbie, which feature pool- and bar-side drinking scenes; reality shows where alcohol is prominent; alcohol-product placements in video and films that young girls watch; and alcohol ads that appear on programming popular among preteens, such as Seventh Heaven and Gilmore Girls.

Girls are specific targets of marketing. Jernigan says girls under 21, and especially 13 to 15, get a heavier exposure to alcohol marketing than girls of legal age and see 95% more alcohol advertising than the typical 35-year-old. Much of it is in the magazines girls read, especially Cosmopolitan, In Style, Vibe, Entertainment Weekly and Vogue, he says, but radio ads are also huge. "It flies under parents' radar because we don't listen, watch or read the same things. Surprise, surprise," says Jernigan. "Studies show that the more alcohol advertising teens are exposed to, the more likely they are to drink."

Source: Boston Globe

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Caffeine Improves Boys' Athletic Performance

    See More
  • Alcohol and Breast Disease

    See More
  • Milk-drinking Girls Less Likely to be Overweight

    See More

Related Products

See More Products
  • GlobalData_logo_blue_header.png

    New Mealtime Priorities: COVID-19 Case Study

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing