In The Know: Fat Fault
Some 90% of those surveyed in January 2004 absolve food and beverage companies of responsibility for the country's obesity problem. Furthermore, 77% believe food and beverage companies should not be held accountable for the problem.
Bob Kenney, president of Context Marketing, believes, “Consumers seem to be sending a message that they are open to help in dealing with obesity. There is an opportunity for companies to respond both in terms of the products offered and in educating them about how to enjoy those products in a healthy diet.”
For more information or a copy of the survey, contact Mary Hancock, 415-289-7575 or e-mail firstname.lastname@example.org.